{"id":77678,"date":"2025-01-13T14:45:00","date_gmt":"2025-01-13T14:45:00","guid":{"rendered":"https:\/\/www.qustodio.com\/?page_id=77678"},"modified":"2025-01-17T10:23:59","modified_gmt":"2025-01-17T10:23:59","slug":"the-digital-dilemma","status":"publish","type":"page","link":"https:\/\/www.qustodio.com\/en\/the-digital-dilemma\/","title":{"rendered":"The Digital Dilemma"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” disabled_on=”on|on|off” admin_label=”Hero Section” _builder_version=”4.20.4″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10143747\/Top-Cover-Desktop.png” alt=”Born connected – The rise of the AI generation” title_text=”Top Cover Desktop” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”1px|||||” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” disabled_on=”off|off|on” admin_label=”Hero Section” _builder_version=”4.20.4″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/13154122\/Top-Cover-Mobile-1.png” alt=”Born connected” title_text=”Top Cover Mobile” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”3px|||||” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”on|on|off” admin_label=”H1 & H2″ _builder_version=”4.24.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”24px||44px||false|false” custom_padding_tablet=”24px||44px||false|false” custom_padding_phone=”0px||0px||false|false” background_last_edited=”on|phone” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.20.4″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”12px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_font_size=”24px” text_orientation=”center” max_width=”812px” module_alignment=”center” text_font_last_edited=”off|phone” global_colors_info=”{}”]<\/p>\n

An exploration of how parents are building safer online spaces,
and the challenges they currently face, along with children\u2019s screen time trends globally and across 5 major markets.<\/span><\/p>\n

[\/et_pb_text][qusd_button button_text=”Download full report” tracking_id=”download_ADR_2024_EN_homepage” _builder_version=”4.24.0″ _module_preset=”default” link_option_url=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/16120043\/Digital_Dilemma_2024_Qustodio_Data_Report.pdf” link_option_url_new_window=”on” hover_enabled=”0″ custom_css_main_element=”display: flex;||flex-direction: row;||justify-content: center;” global_colors_info=”{}” sticky_enabled=”0″][\/qusd_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|on” admin_label=”H1 & H2″ _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/01\/09103505\/fill-1-fill-1-copy-mask%402x.png” background_enable_image=”on” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”24px||44px||false|false” custom_padding_tablet=”24px||44px||false|false” custom_padding_phone=”0px||57px||false|false” background_last_edited=”on|phone” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.20.4″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”12px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_font_size=”24px” text_orientation=”center” max_width=”812px” module_alignment=”center” text_font_last_edited=”off|phone” global_colors_info=”{}”]<\/p>\n

An exploration of how parents are building safer online spaces,
and the challenges they currently face, along with children\u2019s screen time trends globally and across 5 major markets.<\/span><\/p>\n

[\/et_pb_text][qusd_button button_text=”Download full report” tracking_id=”download_ADR_2024_EN_homepage” _builder_version=”4.24.0″ _module_preset=”default” link_option_url=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/16120043\/Digital_Dilemma_2024_Qustodio_Data_Report.pdf” link_option_url_new_window=”on” hover_enabled=”0″ custom_css_main_element=”display: flex;||flex-direction: row;||justify-content: center;” global_colors_info=”{}” sticky_enabled=”0″][\/qusd_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” admin_label=”Table of Contents” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#5252cc” background_enable_color=”on” background_size=”contain” background_position=”bottom_right” custom_padding=”60px||60px||true|false” background_last_edited=”on|phone” background_enable_image_phone=”off” da_disable_devices=”off|off|off” disabled=”on” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”||41px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”40px” module_alignment=”center” text_font_size_phone=”32px” global_colors_info=”{}”]<\/p>\n

In this report<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.24.0″ _module_preset=”default” module_alignment=”center” custom_margin=”|0px||0px|false|false” custom_padding=”|0px|19px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” width=”100%” module_alignment=”center” custom_margin=”|0px|0px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” link_option_url=”#methodology” module_alignment_tablet=”” module_alignment_phone=”left” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

1.<\/span>\u00a0 \u00a0The digital dilemma: Childhood at a crossroads<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” width=”100%” module_alignment=”center” custom_margin=”|0px|0px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” link_option_url=”#connected-world” module_alignment_tablet=”” module_alignment_phone=”left” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

2.<\/span>\u00a0 \u00a0Connected homes: families in 2024<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” width=”100%” module_alignment=”center” custom_margin=”|0px|0px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” link_option_url=”#app-use” module_alignment_tablet=”” module_alignment_phone=”left” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

3.<\/span>\u00a0 \u00a0Kids and app use in 2024<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” width=”100%” module_alignment=”center” custom_margin=”|0px|0px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”|0px|30px|-32px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” link_option_url=”https:\/\/www.qustodio.com\/en\/the-digital-dilemma\/online-video\/” link_option_url_new_window=”on” header_text_align_phone=”left” module_alignment_tablet=”” module_alignment_phone=”left” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

4.<\/span>\u00a0 \u00a0ONLINE VIDEO<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” width=”100%” module_alignment=”center” custom_margin=”|0px|0px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” link_option_url=”https:\/\/www.qustodio.com\/en\/the-digital-dilemma\/social-media\/” link_option_url_new_window=”on” module_alignment_tablet=”” module_alignment_phone=”left” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

5.<\/span>\u00a0 \u00a0SOCIAL MEDIA<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” width=”100%” module_alignment=”center” custom_margin=”|0px|0px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” link_option_url=”https:\/\/www.qustodio.com\/en\/the-digital-dilemma\/gaming\/” link_option_url_new_window=”on” module_alignment_tablet=”” module_alignment_phone=”left” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

6.<\/span>\u00a0 \u00a0GAMING<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” width=”100%” module_alignment=”center” custom_margin=”|0px|0px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” link_option_url=”https:\/\/www.qustodio.com\/en\/the-digital-dilemma\/education\/” link_option_url_new_window=”on” module_alignment_tablet=”” module_alignment_phone=”left” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

7.<\/span>\u00a0 \u00a0EDUCATION<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” width=”100%” module_alignment=”center” custom_margin=”|0px|0px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” link_option_url=”https:\/\/www.qustodio.com\/en\/the-digital-dilemma\/communication\/” link_option_url_new_window=”on” module_alignment_tablet=”” module_alignment_phone=”left” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

8.<\/span>\u00a0 \u00a0COMMUNICATION<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” width=”100%” module_alignment=”center” custom_margin=”|0px|0px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” link_option_url=”#conclusion” module_alignment_tablet=”” module_alignment_phone=”left” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]9.<\/span>\u00a0 \u00a0The final word[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Section” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/19153605\/Foreword_background_Desktop.png” background_enable_image=”on” custom_margin=”||67px||false|false” custom_margin_tablet=”||67px||false|false” custom_margin_phone=”16px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”67px||0px||false|false” background_last_edited=”on|phone” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row module_id=”about” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#5252cc” text_font_size=”22px” text_font_size_phone=”20px” global_colors_info=”{}”] FOREWORD<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”2px||377px||false|false” custom_padding_tablet=”2px||377px||false|false” custom_padding_phone=”2px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Since 2019, our yearly report has investigated children\u2019s tech use, to give a picture of how young people live, learn, and explore in the digital world. For over half a decade, we have studied the ways in which families are affected by the constant shifts in technology, offering a window into where the youngest in society are dedicating their time, and the potential risks they face online – risks that have real life repercussions. <\/span><\/p>\n

This investigation, now in its 6th year, is de\u00adsig\u00adned to give families, educators and policymakers insight into how children navigate the digital world,<\/strong> the risks specific to their favorite applications, what their future with technology may look like, and expert advice to help ensure their safety as they explore.<\/span><\/p>\n

Our report first investigates the family perspective, through parent surveys exploring how parental control and technology play a part in daily life. It reveals how parents and guardians monitor and manage their children\u2019s wellbeing,<\/strong> combining technology and their preferred parenting methods to raise a generation born as digital natives.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Secondly, our yearly research focuses on children\u2019s app use across 5 popular ca\u00adtegories – online video, social media, gaming, education, and communication. In each category, we present graphs and information detailing the most popular apps based on the percentage of children using them and the time they spent on each. In addition, we break down the overall time spent on apps per category, and the apps that families most frequently blocked across the year. <\/span><\/p>\n

In order to provide a deeper view of children\u2019s technology use across the years,<\/strong> our report features a historical data annex for reference, showcasing collective insights from all yearly Qustodio reports.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” custom_padding_last_edited=”on|phone” disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”-96px||||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/13154243\/Foreword_background_Mobile.png” title_text=”Foreword_background_Mobile” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Table of Contents” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#5252cc” background_enable_color=”on” background_size=”contain” background_position=”bottom_right” custom_padding=”60px||60px||true|false” background_last_edited=”on|phone” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”||41px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”40px” module_alignment=”center” text_font_size_phone=”32px” global_colors_info=”{}”]<\/p>\n

In this report<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.4″ _module_preset=”default” width=”70%” module_alignment=”center” custom_margin=”|0px||0px|false|false” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” width=”100%” module_alignment=”center” min_height=”91px” custom_margin=”|0px|0px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” link_option_url=”#methodology” module_alignment_tablet=”” module_alignment_phone=”left” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

1.<\/span>\u00a0 \u00a0The digital dilemma: Childhood at a crossroads<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” module_alignment=”center” min_height=”91px” custom_margin=”|0px|0px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” link_option_url=”#connected-homes” module_alignment_tablet=”” module_alignment_phone=”left” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

2.<\/span>\u00a0 \u00a0Connected homes: families in 2024<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” module_alignment=”center” min_height=”91px” custom_margin=”|0px|0px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” link_option_url=”#kids-and-apps” module_alignment_tablet=”” module_alignment_phone=”left” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

3.<\/span>\u00a0 \u00a0Kids and app use in 2024<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”|||10%|false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” module_alignment=”center” min_height=”91px” custom_margin=”|0px|0px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc4NDgyIn19@” link_option_url_new_window=”on” module_alignment_tablet=”” module_alignment_phone=”left” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

4.<\/span>\u00a0 \u00a0ONLINE VIDEO<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” module_alignment=”center” min_height=”91px” custom_margin=”|0px|0px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc5NDQ5In19@” link_option_url_new_window=”on” module_alignment_tablet=”” module_alignment_phone=”left” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

5.<\/span>\u00a0 \u00a0SOCIAL MEDIA<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” module_alignment=”center” min_height=”91px” custom_margin=”|0px|0px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc5MDUxIn19@” link_option_url_new_window=”on” module_alignment_tablet=”” module_alignment_phone=”left” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

6.<\/span>\u00a0 \u00a0GAMING<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”|||10%|false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” module_alignment=”center” min_height=”91px” custom_margin=”|0px|0px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc5MzA3In19@” link_option_url_new_window=”on” module_alignment_tablet=”” module_alignment_phone=”left” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

7.<\/span>\u00a0 \u00a0EDUCATION<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” module_alignment=”center” min_height=”91px” custom_margin=”|0px|0px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc5NzQ0In19@” link_option_url_new_window=”on” module_alignment_tablet=”” module_alignment_phone=”left” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

8.<\/span>\u00a0 \u00a0COMMUNICATION<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” module_alignment=”center” min_height=”91px” custom_margin=”|0px|0px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” link_option_url=”#conclusion” module_alignment_tablet=”” module_alignment_phone=”left” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]9.<\/span>\u00a0 \u00a0The final word[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” admin_label=”Section” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#5252cc” background_enable_color=”on” background_size=”contain” background_position=”bottom_right” custom_padding=”48px|60px|60px|60px|false|true” custom_padding_phone=”24px|60px|40px|60px|false|false” background_color_tablet=”#5252cc” background_last_edited=”on|phone” background_enable_color_tablet=”on” background_enable_image_phone=”off” da_disable_devices=”off|off|off” disabled=”on” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” min_height=”101.8px” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”40px” module_alignment=”center” text_font_size_phone=”32px” global_colors_info=”{}”]<\/p>\n

In this report<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” width=”100%” max_width=”1500px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.20.4″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”18px” text_line_height=”40px” width=”80.4%” module_alignment=”center” custom_padding=”|1px||||” link_option_url=”#research” module_alignment_tablet=”” module_alignment_phone=”left” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]1.<\/span>\u00a0 \u00a0BORN CONNECTED: THE RISE OF THE AI GENERATION<\/a>
\n2.<\/span>\u00a0 OUR CONNECTED WORLD: FAMILIES IN 2023<\/a>
\n3.<\/span>\u00a0 KIDS AND APP USE IN 2023<\/a> IN 2022
\n4.<\/span>\u00a0 \u00a0ONLINE VIDEO<\/a>
\n5.<\/span>\u00a0 \u00a0SOCIAL MEDIA<\/a>
\n6.<\/span>\u00a0 \u00a0GAMING<\/a>
\n7.<\/span>\u00a0 \u00a0EDUCATION<\/a>
\n8.<\/span>\u00a0 \u00a0COMMUNICATION<\/a>
\n9.<\/span>\u00a0THE FINAL WORD<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Section” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/19153605\/Foreword_background_Desktop.png” background_enable_image=”on” custom_margin=”||-1px||false|false” custom_margin_tablet=”||67px||false|false” custom_margin_phone=”38px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”184px||0px||false|false” background_last_edited=”on|phone” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row module_id=”about” _builder_version=”4.16″ _module_preset=”default” custom_padding=”4px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#5252cc” text_font_size=”22px” text_font_size_phone=”20px” global_colors_info=”{}”] FOREWORD<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”2px||377px||false|false” custom_padding_tablet=”2px||377px||false|false” custom_padding_phone=”2px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Since 2019, our yearly report has investigated children\u2019s tech use, to give a picture of how young people live, learn, and explore in the digital world. For over half a decade, we have studied the ways in which families are affected by the constant shifts in technology, offering a window into where the youngest in society are dedicating their time, and the potential risks they face online – risks that have real life repercussions. <\/span><\/p>\n

This investigation, now in its 6th year, is de\u00adsig\u00adned to give families, educators and policymakers insight into how children navigate the digital world,<\/strong> the risks specific to their favorite applications, what their future with technology may look like, and expert advice to help ensure their safety as they explore.<\/span><\/p>\n

Our report first investigates the family perspective, through parent surveys exploring how parental control and technology play a part in daily life. It reveals how parents and guardians monitor and manage their children\u2019s wellbeing,<\/strong> combining technology and their preferred parenting methods to raise a generation born as digital natives.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Secondly, our yearly research focuses on children\u2019s app use across 5 popular ca\u00adtegories – online video, social media, gaming, education, and communication. In each category, we present graphs and information detailing the most popular apps based on the percentage of children using them and the time they spent on each. In addition, we break down the overall time spent on apps per category, and the apps that families most frequently blocked across the year. <\/span><\/p>\n

In order to provide a deeper view of children\u2019s technology use across the years,<\/strong> our report features a historical data annex for reference, showcasing collective insights from all yearly Qustodio reports.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Section” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#eefef8″ background_enable_color=”on” min_height=”560px” min_height_tablet=”560px” min_height_phone=”” min_height_last_edited=”on|phone” custom_margin=”||-147px||false|false” custom_margin_tablet=”||-147px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”5px||0px||false|false” custom_padding_phone=”33px||33px||true|false” background_last_edited=”on|phone” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_3,2_3″ custom_padding_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” min_height=”297.4px” custom_margin=”2px|auto|0px|auto|false|false” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”38px||0px||false|false” custom_padding_tablet=”1px|||||” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/19154243\/AboutQ_logos_Desktop.png” title_text=”AboutQ_logos_Desktop” align=”center” src_tablet=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/19154243\/AboutQ_logos_Desktop.png” src_phone=”” src_last_edited=”on|phone” disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” max_width=”73%” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”74px|0px||0px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#35a777″ text_font_size=”22px” width=”200px” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”-26px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”60px||||false|false” custom_padding_tablet=”72px||||false|false” custom_padding_phone=”24px||||false|false” custom_padding_last_edited=”on|phone” text_font_size_phone=”20px” global_colors_info=”{}”]ABOUT QUSTODIO<\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Founded in 2012 by cyber-security experts Eduardo Cruz, Josep Gaspar, and Josh Gabel, Qustodio<\/a> is the global leader in online safety and digital wellbeing for families. In 2022, Qustodio became part of the Qoria group<\/a>, protecting every child\u2019s digital journey through a world-class collaboration between schools, parents, and educators in cyber safety. Qoria\u2019s mission is to support families and schools to live and navigate smarter in an increasingly connected world<\/strong>. Together, we help millions of families and educators across the globe protect children from online harm, while promoting healthy digital habits and awareness.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Section” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#eefef8″ background_enable_color=”on” min_height=”560px” min_height_tablet=”560px” min_height_phone=”” min_height_last_edited=”on|phone” custom_margin=”||-147px||false|false” custom_margin_tablet=”||-147px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”13px||0px||false|false” custom_padding_phone=”33px||33px||true|false” background_last_edited=”on|phone” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_3,2_3″ custom_padding_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”1px||0px||false|false” custom_padding_tablet=”1px|||||” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/19154243\/AboutQ_logos_Desktop.png” title_text=”AboutQ_logos_Desktop” align=”center” src_tablet=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/19154243\/AboutQ_logos_Desktop.png” src_phone=”” src_last_edited=”on|phone” disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” max_width=”73%” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”74px|0px||0px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#35a777″ text_font_size=”22px” width=”200px” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”-26px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”72px||||false|false” custom_padding_tablet=”72px||||false|false” custom_padding_phone=”24px||||false|false” custom_padding_last_edited=”on|phone” text_font_size_phone=”20px” global_colors_info=”{}”]ABOUT QUSTODIO<\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Founded in 2012 by cyber-security experts Eduardo Cruz, Josep Gaspar, and Josh Gabel, Qustodio<\/a> is the global leader in online safety and digital wellbeing for families. In 2022, Qustodio became part of the Qoria group<\/a>, protecting every child\u2019s digital journey through a world-class collaboration between schools, parents, and educators in cyber safety. Qoria\u2019s mission is to support families and schools to live and navigate smarter in an increasingly connected world<\/strong>. Together, we help millions of families and educators across the globe protect children from online harm, while promoting healthy digital habits and awareness.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Section” module_id=”methodology” _builder_version=”4.24.0″ _module_preset=”default” background_size=”initial” background_position=”bottom_right” min_height=”800px” custom_margin=”||0px||false|false” custom_padding=”48px||86px||false|false” background_last_edited=”on|phone” background_enable_image_phone=”off” da_popup_slug=”methodology” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” header_3_text_color=”#5252cc” header_3_font_size=”40px” global_colors_info=”{}”]<\/p>\n

Methodology<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|300|||||||” text_text_color=”#28292a” header_3_text_color=”#5252cc” header_3_font_size=”40px” custom_padding=”|100px||100px|false|false” custom_padding_tablet=”|100px||100px|false|false” custom_padding_phone=”|0px||0px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Since 2019, our research has investigated and documented children\u2019s digital habits in order to better understand their online experience. The digital dilemma <\/strong>reveals young people\u2019s online app habits on mobile devices and desktop devices,<\/strong> from January 1, 2024, to December 31, 2024, compared with information from the same period between 2020 and 2023.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#28292a” text_font_size=”23px” text_letter_spacing=”2px” header_3_text_color=”#5252cc” header_3_font_size=”40px” custom_margin=”0px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||-34px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”19px|100px|48px|100px|false|false” custom_padding_tablet=”19px|100px|48px|100px|false|false” custom_padding_phone=”19px|0px|48px|0px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

OUR REPORT CONSISTS OF FOUR SECTIONS:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/24134550\/exports-05-methodology-desktop-icons-icon-1-desktop%402x.png” title_text=”exports-05-methodology-desktop-icons-icon-1-desktop@2x” align_tablet=”” align_phone=”left” align_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” max_width=”20%” custom_margin=”||9px||false|false” custom_padding=”||0px||false|false” module_alignment_tablet=”” module_alignment_phone=”left” module_alignment_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_text content_tablet=”<\/p>\n

A parent survey of 2000 respondents<\/p>\n

” content_phone=”<\/p>\n

A parent survey of 2000 respondents<\/strong><\/p>\n

” content_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”22px” text_letter_spacing=”0.01px” custom_padding=”|50px|||false|false” custom_padding_tablet=”|50px|||false|false” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

A parent survey<\/span> of \u2248<\/span>2000 respondents<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins||||||||” text_line_height=”22px” custom_margin=”-21px||||false|false” global_colors_info=”{}”]using parental control and digital wellbeing tools over the course of 2024, in order to gauge how families managed technology in the home across the year, and their viewpoints surrounding the current state of the digital world.<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/24134557\/exports-05-methodology-desktop-icons-icon-2-desktop%402x.png” title_text=”exports-05-methodology-desktop-icons-icon-2-desktop@2x” align_tablet=”” align_phone=”left” align_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” max_width=”20%” custom_margin=”||9px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text content_tablet=”<\/p>\n

An analysis of children’s app usage across 2024,<\/p>\n

” content_phone=”<\/p>\n

An analysis of children’s app usage across 2024,<\/strong><\/p>\n

” content_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”22px” text_letter_spacing=”0.01px” custom_padding=”|50px|||false|false” global_colors_info=”{}”]<\/p>\n

An analysis of children’s app usage<\/span> across 2024<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins||||||||” text_line_height=”22px” custom_margin=”-21px||||false|false” global_colors_info=”{}”]based on anonymous use of mobile and desktop devices. These insights were collected anonymously from 400,000 families with children aged 4-18. Our findings assess global use, in addition to more localized insights from children in the United States, United Kingdom, France, Spain, and Australia.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”40px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/24134607\/exports-05-methodology-desktop-icons-icon-3-desktop%402x-1.png” title_text=”exports-05-methodology-desktop-icons-icon-3-desktop@2x” align_tablet=”” align_phone=”left” align_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” max_width=”20%” custom_margin=”||9px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text content_tablet=”<\/p>\n

An analysis of children’s app and website usage in an educational setting<\/p>\n

” content_phone=”<\/p>\n

An analysis of children’s app and website usage in an educational setting<\/strong><\/p>\n

” content_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”22px” text_letter_spacing=”0.01px” text_line_height=”25.4px” custom_padding=”|50px|||false|false” global_colors_info=”{}”]An analysis of children’s app and website usage <\/span> in an educational<\/span> setting[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins||||||||” text_line_height=”22px” custom_margin=”-21px||||false|false” global_colors_info=”{}”]based on anonymous app and online classroom tool insights provided from the wider Qoria group, scaling 10,000 schools across the US, UK, and Australia.<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/24134618\/exports-05-methodology-desktop-icons-icon-4-desktop-non-optimized%402x.png” title_text=”exports-05-methodology-desktop-icons-icon-4-desktop (non-optimized)@2x” align_tablet=”” align_phone=”left” align_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” max_width=”20%” custom_margin=”||9px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text content_tablet=”<\/p>\n

A data annex chronicling children\u2019s app use<\/p>\n

” content_phone=”<\/p>\n

A data annex chronicling children\u2019s app use<\/strong><\/p>\n

” content_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”22px” text_letter_spacing=”0.01px” custom_padding=”|50px|||false|false” global_colors_info=”{}”]A data annex<\/span> chronicling children\u2019s app use[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins||||||||” text_line_height=”22px” custom_margin=”-21px||||false|false” global_colors_info=”{}”]across all Qustodio annual reports, from 2019 to 2024.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Section” module_id=”methodology” _builder_version=”4.24.0″ _module_preset=”default” background_size=”initial” background_position=”bottom_right” min_height=”800px” custom_margin=”||0px||false|false” custom_padding=”48px||0px||false|false” background_last_edited=”on|phone” background_enable_image_phone=”off” da_popup_slug=”methodology” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” header_3_text_color=”#5252cc” header_3_font_size=”40px” custom_margin=”||16px||false|false” global_colors_info=”{}”]<\/p>\n

Methodology<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|300|||||||” text_text_color=”#28292a” header_3_text_color=”#5252cc” header_3_font_size=”40px” custom_padding=”|100px||100px|false|false” custom_padding_tablet=”|100px||100px|false|false” custom_padding_phone=”|0px||0px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Since 2019, our research has investigated and documented children\u2019s digital habits in order to better understand their online experience. The digital dilemma <\/strong>reveals young people\u2019s online app habits on mobile devices and desktop devices,<\/strong> from January 1, 2024, to December 31, 2024, compared with information from the same period between 2020 and 2023.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#28292a” text_font_size=”23px” text_letter_spacing=”2px” header_3_text_color=”#5252cc” header_3_font_size=”40px” custom_margin=”0px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||-34px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”19px|100px|48px|100px|false|false” custom_padding_tablet=”19px|100px|48px|100px|false|false” custom_padding_phone=”19px|0px|48px|0px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

OUR REPORT CONSISTS OF FOUR SECTIONS:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/24134550\/exports-05-methodology-desktop-icons-icon-1-desktop%402x.png” title_text=”exports-05-methodology-desktop-icons-icon-1-desktop@2x” align_tablet=”” align_phone=”left” align_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” max_width=”20%” custom_margin=”||9px||false|false” custom_padding=”||0px||false|false” module_alignment_tablet=”” module_alignment_phone=”left” module_alignment_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_text content_tablet=”<\/p>\n

A parent survey of 2000 respondents<\/p>\n

” content_phone=”<\/p>\n

A parent survey<\/span> of \u2248<\/span>2000 <\/span><\/strong>respondents<\/span><\/strong><\/p>\n

” content_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”22px” text_letter_spacing=”0.01px” custom_padding=”|50px|||false|false” custom_padding_tablet=”|50px|||false|false” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]A parent survey<\/span> of 2000 respondents[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins||||||||” text_line_height=”22px” custom_margin=”-21px||||false|false” global_colors_info=”{}”]using parental control and digital wellbeing tools over the course of 2024, in order to gauge how families managed technology in the home across the year, and their viewpoints surrounding the current state of the digital world.<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/24134557\/exports-05-methodology-desktop-icons-icon-2-desktop%402x.png” title_text=”exports-05-methodology-desktop-icons-icon-2-desktop@2x” align_tablet=”” align_phone=”left” align_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” max_width=”20%” custom_margin=”||9px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text content_tablet=”<\/p>\n

An analysis of children’s app usage across 2024,<\/p>\n

” content_phone=”<\/p>\n

An analysis of children’s app usage<\/span> across 2024<\/span><\/p>\n

” content_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”22px” text_letter_spacing=”0.01px” custom_padding=”|50px|||false|false” global_colors_info=”{}”]An analysis of children’s app usage<\/span> across 2024,[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins||||||||” text_line_height=”22px” custom_margin=”-21px||||false|false” global_colors_info=”{}”]based on anonymous use of mobile and desktop devices. These insights were collected anonymously from 400,000 families with children aged 4-18. Our findings assess global use, in addition to more localized insights from children in the United States, United Kingdom, France, Spain, and Australia.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”40px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/24134607\/exports-05-methodology-desktop-icons-icon-3-desktop%402x-1.png” title_text=”exports-05-methodology-desktop-icons-icon-3-desktop@2x” align_tablet=”” align_phone=”left” align_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” max_width=”20%” custom_margin=”||9px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text content_tablet=”<\/p>\n

An analysis of children’s app and website usage in an educational setting<\/p>\n

” content_phone=”An analysis of children’s app and website usage<\/span> in an educational<\/span> setting<\/span>” content_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”22px” text_letter_spacing=”0.01px” text_line_height=”25.4px” custom_padding=”|50px|||false|false” global_colors_info=”{}”]An analysis of children’s app and website usage <\/span> in an educational<\/span> setting[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins||||||||” text_line_height=”22px” custom_margin=”-21px||||false|false” global_colors_info=”{}”]based on anonymous app and online classroom tool insights provided from the wider Qoria group, scaling 10,000 schools across the US, UK, and Australia.<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/24134618\/exports-05-methodology-desktop-icons-icon-4-desktop-non-optimized%402x.png” title_text=”exports-05-methodology-desktop-icons-icon-4-desktop (non-optimized)@2x” align_tablet=”” align_phone=”left” align_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” max_width=”20%” custom_margin=”||9px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text content_tablet=”<\/p>\n

A data annex chronicling children\u2019s app use<\/p>\n

” content_phone=”A data annex<\/span> chronicling children\u2019s app use<\/span>” content_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”22px” text_letter_spacing=”0.01px” custom_padding=”|50px|||false|false” global_colors_info=”{}”]A data annex<\/span> chronicling children\u2019s app use[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins||||||||” text_line_height=”22px” custom_margin=”-21px||||false|false” global_colors_info=”{}”]across all Qustodio annual reports, from 2019 to 2024.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f8fafd” background_enable_color=”on” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/24134340\/Methodology-2_background_Desktop.png” background_enable_image=”on” custom_margin=”2px||0px||false|false” custom_padding=”48px||200px||false|false” custom_padding_phone=”45px||45px||true|false” background_last_edited=”on|phone” background_image_phone=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/31115805\/Methodology-2_background_Mobile-1.png” background_enable_image_phone=”on” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”23px||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#5252cc” text_font_size=”22px” custom_margin=”||27px||false|false” text_font_size_phone=”20px” global_colors_info=”{}”]Data presentation<\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#28292a” header_3_text_color=”#5252cc” header_3_font_size=”40px” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”]<\/p>\n

Our report analyzes children\u2019s app use in terms of popularity across the year and daily real-world app usage.<\/span> For 2024, <\/span>we set a baseline for popularity, only including the percentage of children who opened and used any given application for a total period of at least 5 minutes in a single day across the year.<\/b> In previous years, we did not set this 5-minute threshold, but doing so allows us to filter out accidental usage, or applications which have been downloaded and quickly deleted, distinguishing between casual and intentional usage. We then rank the most popular applications by most-to-least used in terms of popularity across 2024, ordering them from 1st-6th place in each category.\u00a0<\/span><\/p>\n

To give context to children\u2019s day-to-day usage of an application, <\/span>we have also presented the average daily minutes its users spent on the particular application across the year. <\/b>\u00a0We compare the average daily minutes spent from 2020-2024, offering a picture of how children\u2019s app usage has increased or decreased over the years – and thus determining the rising and falling popularity of apps in their real-world usage.<\/span><\/p>\n

In contrast, we show the applications that parents blocked most throughout the year<\/b>, ranking applications in each category in terms of the overall percentage of parents who blocked them at any point throughout the year. In our education chapter, we do not include a \u201cmost blocked\u201d section<\/b> as educational apps are not a high priority for families to limit access to.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#5252cc” text_font_size=”22px” custom_margin=”||27px||false|false” text_font_size_phone=”20px” global_colors_info=”{}”]App categorization<\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#28292a” header_3_text_color=”#5252cc” header_3_font_size=”40px” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”]<\/p>\n

These app insights are divided across 5 po\u00adpular app categories: online video, social me\u00addia, gaming, education, and communication.<\/strong> Some types of application offer multiple uses, easily fitting into more than one category. For example, while YouTube allows users to comment and encourages social sharing, we have classified it as online video, along with other live video streaming services such as Twitch. For the sake of simplicity, we have chosen just one category per app.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#28292a” header_3_text_color=”#5252cc” header_3_font_size=”21px” background_color=”#f1f1ff” custom_margin=”||-101px||false|false” custom_margin_tablet=”||-101px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”50px|60px|50px|60px|false|false” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}”]<\/p>\n

Exceptions<\/h3>\n

To provide a better picture of the apps and platforms kids are using, our research excludes game launchers such as Epic Games Launcher and Steam,<\/strong> email platforms like Gmail or apps native to specific devices like Phone and FaceTime. Finally, due to the age-inappropriate nature of gambling applications, we have excluded them from our research entirely.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f8fafd” background_enable_color=”on” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/24134340\/Methodology-2_background_Desktop.png” background_enable_image=”on” custom_margin=”50px||0px||false|false” custom_padding=”48px||200px||false|false” custom_padding_phone=”45px||45px||true|false” background_last_edited=”on|phone” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”23px||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#5252cc” text_font_size=”22px” custom_margin=”||27px||false|false” text_font_size_phone=”20px” global_colors_info=”{}”]Data presentation<\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#28292a” header_3_text_color=”#5252cc” header_3_font_size=”40px” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”]<\/p>\n

Our report analyzes children\u2019s app use in terms of popularity across the year and daily real-world app usage.<\/span> For 2024, <\/span>we set a baseline for popularity, only including the percentage of children who opened and used any given application for a total period of at least 5 minutes in a single day across the year.<\/b> In previous years, we did not set this 5-minute threshold, but doing so allows us to filter out accidental usage, or applications which have been downloaded and quickly deleted, distinguishing between casual and intentional usage. We then rank the most popular applications by most-to-least used in terms of popularity across 2024, ordering them from 1st-6th place in each category.\u00a0<\/span><\/p>\n

To give context to children\u2019s day-to-day usage of an application, <\/span>we have also presented the average daily minutes its users spent on the particular application across the year. <\/b>\u00a0We compare the average daily minutes spent from 2020-2024, offering a picture of how children\u2019s app usage has increased or decreased over the years – and thus determining the rising and falling popularity of apps in their real-world usage.<\/span><\/p>\n

In contrast, <\/span>we show the applications that parents blocked most throughout the year<\/b>, ranking applications in each category in terms of the overall percentage of parents who blocked them at any point throughout the year. <\/span>In our education chapter, we do not include a \u201cmost blocked\u201d section<\/b> as educational apps are not a high priority for families to limit access to.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#5252cc” text_font_size=”22px” custom_margin=”||27px||false|false” text_font_size_phone=”20px” global_colors_info=”{}”]App categorization<\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#28292a” header_3_text_color=”#5252cc” header_3_font_size=”40px” custom_padding=”|0px||0px|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”||36px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

These app insights are divided across 5 po\u00adpular app categories: online video, social me\u00addia, gaming, education, and communication.<\/strong> Some types of application offer multiple uses, easily fitting into more than one category. For example, while YouTube allows users to comment and encourages social sharing, we have classified it as online video, along with other live video streaming services such as Twitch. For the sake of simplicity, we have chosen just one category per app.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#28292a” header_3_text_color=”#5252cc” header_3_font_size=”21px” background_color=”#f1f1ff” custom_margin=”||-101px||false|false” custom_margin_tablet=”||-101px||false|false” custom_margin_phone=”7px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”13px|1px|18px|17px|false|false” custom_padding_tablet=”13px|1px|18px|17px|false|false” custom_padding_phone=”30px|30px|30px|30px|false|false” custom_padding_last_edited=”on|phone” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}”]<\/p>\n

Exceptions<\/h3>\n

To provide a better picture of the apps and platforms kids are using, our research excludes game launchers such as Epic Games Launcher and Steam,<\/strong> email platforms like Gmail or apps native to specific devices like Phone and FaceTime. Finally, due to the age-inappropriate nature of gambling applications, we have excluded them from our research entirely.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Section” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#eefef8″ background_enable_color=”on” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/24143943\/Intro-1_background_Desktop.png” background_enable_image=”on” min_height=”560px” min_height_tablet=”560px” min_height_phone=”” min_height_last_edited=”on|phone” custom_margin=”||||false|false” custom_padding=”0px||24px||false|false” custom_padding_phone=”14px||600px||false|false” background_last_edited=”on|phone” background_image_phone=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/31120346\/Intro-1_background_Mobile.png” background_enable_image_phone=”on” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”10px||0px||false|false” custom_padding_tablet=”1px|||||” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#35a777″ text_font_size=”22px” header_3_text_color=”#28292a” header_3_font_size=”40px” width=”343px” custom_margin=”||16px||false|false” custom_padding=”71px||||false|false” custom_padding_tablet=”72px||||false|false” custom_padding_phone=”24px||||false|false” custom_padding_last_edited=”on|phone” text_font_size_phone=”20px” global_colors_info=”{}”]<\/p>\n

Introduction<\/strong><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]Over 25 years has passed since much of the world welcomed the internet into their homes, with open arms. A quarter of a century where young and old alike have reaped the benefits of connection<\/strong> like never before, accessing information at top speed, and contacting loved ones, barrier and border-free. But this same in\u00adternet we access through our ever-expanding collection of devices, where the network of connection pulses with scams, harmful content, and nefarious users, gives the exact same to our children, too.<\/span><\/p>\n

We create a safer world for our children in most aspects of life: they can\u2019t legally drive, consume alcohol, or smoke. Movies and music are given age guidance and parental advisory labels. But the all-encompassing online world is difficult to police this way,<\/strong> and children are often exposed to its more adult side, whether intentionally or not.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Section” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#eefef8″ background_enable_color=”on” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/24143943\/Intro-1_background_Desktop.png” background_enable_image=”on” min_height=”560px” min_height_tablet=”560px” min_height_phone=”1362px” min_height_last_edited=”on|phone” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||-638px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”49px||260px||false|false” custom_padding_phone=”14px||0px||false|false” background_color_phone=”#e2fdf4″ background_last_edited=”on|phone” background_enable_color_phone=”on” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”55px|auto|0px|auto|false|false” custom_margin_last_edited=”on|phone” custom_padding=”10px||0px||false|false” custom_padding_tablet=”1px|||||” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#35a777″ text_font_size=”22px” header_3_text_color=”#28292a” header_3_font_size=”40px” width=”343px” custom_margin=”||16px||false|false” custom_padding=”71px||||false|false” custom_padding_tablet=”72px||||false|false” custom_padding_phone=”24px||||false|false” custom_padding_last_edited=”on|phone” text_font_size_phone=”20px” global_colors_info=”{}”]<\/p>\n

Introduction<\/strong><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]Over 25 years has passed since much of the world welcomed the internet into their homes, with open arms. A quarter of a century where young and old alike have reaped the benefits of connection<\/strong> like never before, accessing information at top speed, and contacting loved ones, barrier and border-free. But this same in\u00adternet we access through our ever-expanding collection of devices, where the network of connection pulses with scams, harmful content, and nefarious users, gives the exact same to our children, too.<\/span><\/p>\n

We create a safer world for our children in most aspects of life: they can\u2019t legally drive, consume alcohol, or smoke. Movies and music are given age guidance and parental advisory labels. But the all-encompassing online world is difficult to police this way,<\/strong> and children are often exposed to its more adult side, whether intentionally or not.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/24143948\/Intro-2_background_Desktop.png” background_enable_image=”on” custom_padding=”242px||48px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”-7px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”-150px|200px||200px|false|false” custom_margin_tablet=”-150px|200px||200px|false|false” custom_margin_phone=”0px|0px||0px|false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Slowly, we are waking up to this. Across the world, whispers of bans and restrictions have become outcries, with families clamoring for answers:<\/strong> should children be allowed to have social media? Should we be giving kids smartphones? How can we stop minors from viewing some of the darkest parts of the internet, while letting them enjoy the technology that offers so much? Parents now stand at a crossroads, unsure of which path to choose, waiting for the signs to appear that show them the way. <\/span><\/p>\n

To understand the modern parent perspective, and how families are creating a safer internet for their children, our yearly survey investigated how the online world affects the day-to-day of over 2,000 parents and guardians using parental control and digital wellbeing tools.<\/strong> It reveals the challenges they face, and the changes they would like to see. In this section of our report, we focus on how they are parenting in the digital age, along with some of their unique perspectives and reflections of how we are learning through technology, through both the positives and negatives.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/14091119\/Intro-2_background_Mobile.png” background_enable_image=”on” custom_padding=”242px||48px||false|false” custom_padding_phone=”51px||24px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”-7px||||false|false” custom_padding=”0px||20px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”-150px|200px||200px|false|false” custom_margin_tablet=”-150px|200px||200px|false|false” custom_margin_phone=”0px|0px|-11px|0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”||3px|||” custom_padding_tablet=”||3px|||” custom_padding_phone=”35px||3px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Slowly, we are waking up to this. Across the world, whispers of bans and restrictions have become outcries, with families clamoring for answers:<\/strong> should children be allowed to have social media? Should we be giving kids smartphones? How can we stop minors from viewing some of the darkest parts of the internet, while letting them enjoy the technology that offers so much? Parents now stand at a crossroads, unsure of which path to choose, waiting for the signs to appear that show them the way. <\/span><\/p>\n

To understand the modern parent perspective, and how families are creating a safer internet for their children, our yearly survey investigated how the online world affects the day-to-day of over 2,000 parents and guardians using parental control and digital wellbeing tools.<\/strong> It reveals the challenges they face, and the changes they would like to see. In this section of our report, we focus on how they are parenting in the digital age, along with some of their unique perspectives and reflections of how we are learning through technology, through both the positives and negatives.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”69px||69px||true|false” custom_padding_phone=”24px||50px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.24.0″ _module_preset=”default” width=”70%” width_tablet=”70%” width_phone=”95%” width_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_font_size=”22px” header_3_font_size=”22px” width=”60%” width_tablet=”60%” width_phone=”70%” width_last_edited=”on|phone” module_alignment=”center” custom_padding=”0px||||false|false” custom_padding_tablet=”10%||||false|false” custom_padding_phone=”0%||44px||false|false” custom_padding_last_edited=”on|phone” text_font_phone=”Poppins|700|||||||” text_text_color_tablet=”” text_text_color_phone=”” text_text_color_last_edited=”on|phone” text_font_size_phone=”18px” text_line_height_phone=”24px” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Qustodio parent survey 2024 – demographics<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/24145505\/ParentSurvey-graph_Desktop.png” alt=”Qustodio parent survey 2023: demographics” title_text=”ParentSurvey-graph_Desktop” disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” max_width=”68%” module_alignment=”center” custom_margin=”55px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/01\/18113422\/group-29%402x.png” alt=”Born connected” title_text=”ParentSurvey-graph_Mobile” src_tablet=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/01\/18113422\/group-29%402x.png” src_phone=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/31120359\/ParentSurvey-graph_Mobile.png” src_last_edited=”on|phone” disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”|30px||30px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Section” module_id=”connected-homes” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f8fafd” background_enable_color=”on” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/24150217\/Connected-1_background_Desktop.png” background_enable_image=”on” custom_padding=”101px||109px||false|false” background_color_phone=”#f8fafd” background_last_edited=”on|phone” background_enable_color_phone=”on” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” width_tablet=”” width_phone=”” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone” custom_margin=”0px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||-28px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#28292a” text_font_size=”40px” text_line_height=”28.9px” header_3_font_size=”40px” width_tablet=”60%” width_phone=”74.4%” width_last_edited=”on|phone” module_alignment=”left” custom_margin=”0px|||-2px|false|false” custom_margin_tablet=”0px|||51px|false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||||false|false” custom_padding_tablet=”10%||||false|false” custom_padding_phone=”0%|0px|||false|false” custom_padding_last_edited=”on|phone” text_font_phone=”Poppins|600|||||||” text_text_color_tablet=”” text_text_color_phone=”” text_text_color_last_edited=”on|phone” text_font_size_phone=”28px” header_3_text_align_tablet=”” header_3_text_align_phone=”left” header_3_text_align_last_edited=”on|phone” header_3_font_size_phone=”28px” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Connected homes:
families in 2024<\/span><\/h3>\n

[\/et_pb_text][et_pb_text disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”47px||||false|false” custom_padding_last_edited=”on|phone” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”28px” text_line_height_phone=”40px” global_colors_info=”{}”]Connected homes: families in 2024<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Today, the average US household has access to 13 device types<\/a><\/span><\/span>, and a significant 21 tech and entertainment devices in total<\/em>, with internet-connected devices such as smartphones, laptops, and tablets being the most used daily. The multiple-device home is fast becoming the norm in many countries. Across the pond, the average UK home boasts 10 devices with the potential to connect to the internet<\/a><\/span><\/span>. And if you happen to have children, your device tally increases by 50%: the average UK home with kids has access to 15 different internet-enabled devices.<\/strong><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”|0px||113px|false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”22px” text_letter_spacing=”0.01px” text_line_height=”31px” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/01\/10090125\/group-33%402x.png” width=”595px” module_alignment=”left” height=”236px” custom_margin=”||-51px||false|false” custom_padding=”44px|84px|44px|44px|true|false” global_colors_info=”{}”]<\/i> It\u2019s difficult to ensure that children use [devices] wisely, while even adults find difficulty in doing so <\/i><\/p>\n

– Parent of 2, 49<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.24.0″ _module_preset=”default” width=”75.4%” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”-60px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px||0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”22px” text_letter_spacing=”0.01px” text_line_height=”31px” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/01\/10090125\/group-33%402x.png” width=”595px” module_alignment=”left” min_height=”249px” height=”236px” custom_margin=”||-51px||false|false” custom_padding=”44px|70px|44px|44px|true|false” text_font_phone=”Poppins|600|||||||” text_font_size_phone=”18px” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”]<\/i> It\u2019s difficult to ensure that children use [devices] wisely, while even adults find difficulty in doing so.\u00a0<\/i><\/p>\n

– Parent of 2, 49<\/span><\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Section” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f8fafd” background_enable_color=”on” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/24150217\/Connected-1_background_Desktop.png” background_enable_image=”on” custom_padding=”101px||109px||false|false” background_color_phone=”#f8fafd” background_last_edited=”on|phone” background_enable_color_phone=”on” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” width_tablet=”” width_phone=”” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone” custom_margin=”0px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||-28px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#28292a” text_font_size=”40px” text_line_height=”28.9px” header_3_font_size=”40px” width_tablet=”60%” width_phone=”74.4%” width_last_edited=”on|phone” module_alignment=”left” custom_margin=”0px|||-2px|false|false” custom_margin_tablet=”0px|||51px|false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||||false|false” custom_padding_tablet=”10%||||false|false” custom_padding_phone=”0%|0px|||false|false” custom_padding_last_edited=”on|phone” text_font_phone=”Poppins|600|||||||” text_text_color_tablet=”” text_text_color_phone=”” text_text_color_last_edited=”on|phone” text_font_size_phone=”28px” header_3_text_align_tablet=”” header_3_text_align_phone=”left” header_3_text_align_last_edited=”on|phone” header_3_font_size_phone=”28px” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Connected homes:
families in 2024<\/span><\/h3>\n

[\/et_pb_text][et_pb_text disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”47px||||false|false” custom_padding_last_edited=”on|phone” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”28px” text_line_height_phone=”40px” global_colors_info=”{}”]Connected homes: families in 2024<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Today, the average US household has access to 13 device types<\/a><\/span><\/span>, and a significant 21 tech and entertainment devices in total<\/em>, with internet-connected devices such as smartphones, laptops, and tablets being the most used daily. The multiple-device home is fast becoming the norm in many countries. Across the pond, the average UK home boasts 10 devices with the potential to connect to the internet<\/a><\/span><\/span>. And if you happen to have children, your device tally increases by 50%: the average UK home with kids has access to 15 different internet-enabled devices.<\/strong><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”22px” text_line_height=”31px” background_color=”#5252cc” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”|0px||0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”40px|50px|40px|50px|false|false” custom_padding_tablet=”40px|50px|40px|50px|false|false” custom_padding_phone=”40px|30px|40px|30px|false|false” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”]<\/p>\n

<\/i> It\u2019s difficult to ensure that children use [devices] wisely, while even adults find difficulty in doing so.\u00a0<\/i><\/span><\/p>\n

– Parent of 2, 49<\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”|0px||113px|false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”22px” text_letter_spacing=”0.01px” text_line_height=”31px” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/01\/10090125\/group-33%402x.png” width=”595px” module_alignment=”left” height=”236px” custom_margin=”||-51px||false|false” custom_padding=”44px|84px|44px|44px|true|false” global_colors_info=”{}”]<\/i> It\u2019s difficult to ensure that children use [devices] wisely, while even adults find difficulty in doing so <\/i><\/p>\n

– Parent of 2, 49<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.24.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/31142207\/Connected-1_background_Mobile.png” title_text=”Connected-1_background_Mobile” disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f8fafd” custom_margin=”-32px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Section” module_id=”technology-in-schools” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/14094620\/Connected-2_background_Desktop.png” background_enable_image=”on” background_size=”custom” background_image_width=”100%” background_image_height=”100%” min_height=”235px” custom_padding=”6px||6px||true|false” da_popup_slug=”technology-in-schools” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”0px||12px||false|false” custom_padding=”0px||11px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#35a777″ text_font_size=”22px” text_letter_spacing=”0.01px” text_line_height=”31px” background_color=”#e2fdf4″ background_enable_image=”off” width=”529px” module_alignment=”left” height=”252px” custom_margin=”-154px||0px||false|false” custom_padding=”44px|44px|44px|44px|false|true” border_radii=”on|16px|16px|16px|16px” global_colors_info=”{}”]<\/i> My 14-year-old son uses technology appropriately most of the time, but my 16-year-old daughter does not. It really depends on the child. <\/i><\/p>\n

– Parent of 2, 46<\/span><\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Section” module_id=”technology-in-schools” _builder_version=”4.24.0″ _module_preset=”default” background_size=”custom” background_image_width=”100%” background_image_height=”100%” min_height=”100px” custom_padding=”6px||6px||true|false” custom_padding_phone=”0px||24px||false|false” da_popup_slug=”technology-in-schools” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” module_alignment=”center” custom_margin=”0px||12px||false|false” custom_padding=”0px||11px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#35a777″ text_font_size=”22px” text_line_height=”31px” background_color=”#e2fdf4″ width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” min_height=”245px” custom_margin=”|0px||0px|false|false” custom_margin_tablet=”|0px||0px|false|false” custom_margin_phone=”61px|0px||0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”40px|50px|40px|50px|false|false” custom_padding_tablet=”40px|50px|40px|50px|false|false” custom_padding_phone=”40px|30px|40px|30px|false|false” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”]<\/p>\n

<\/i> My 14-year-old son uses technology appropriately most of the time, but my 16-year-old daughter does not. It really depends on the child. <\/i><\/span><\/p>\n

– Parent of 2, 46<\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Section” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”2px||2px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” min_height=”513px” custom_margin_tablet=”” custom_margin_phone=”||-55px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”5px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]With so many on hand, it\u2019s no wonder that devices vie for the attention of parents and children alike. Most parents believe their children spend too much time on screens: 83% agree or strongly agree that their child spends more time on devices than they would like.<\/strong> And, despite most (64%) believing they set a good example for their child by demonstrating healthy technology use, 66% of parents agree or strongly agree that they also spend more time on devices than they would like.<\/strong><\/span><\/p>\n

When it comes to children keeping tech use balanced, parents have little confidence. 66% of parents don\u2019t feel that their child is good at monitoring their own tech use.<\/strong> This likely explains why parents turn to parental controls, digital wellbeing tools, and other methods to better manage their children\u2019s tech use.<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/31100620\/exports-07-connected-homes-desktop-background-connected-3-background-desktop.png” background_enable_image=”on” custom_padding=”69px||69px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.24.0″ _module_preset=”default” width=”70%” width_tablet=”70%” width_phone=”95%” width_last_edited=”on|phone” custom_margin=”-67px||||false|false” custom_margin_tablet=”-67px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_font_size=”22px” header_3_font_size=”22px” width=”60%” width_tablet=”60%” width_phone=”70%” width_last_edited=”on|phone” module_alignment=”center” custom_padding=”0px||||false|false” custom_padding_tablet=”10%||||false|false” custom_padding_phone=”0%||44px||false|false” custom_padding_last_edited=”on|phone” text_font_phone=”Poppins|700|||||||” text_text_color_tablet=”” text_text_color_phone=”” text_text_color_last_edited=”on|phone” text_font_size_phone=”18px” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

How much do you agree with the following statements?<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/27143221\/Howmuchdoyouagree-graph_Desktop.png” alt=”Qustodio parent survey 2023: demographics” title_text=”Howmuchdoyouagree-graph_Desktop” disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” max_width=”68%” module_alignment=”center” custom_margin=”40px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/01\/18113422\/group-29%402x.png” alt=”Born connected” title_text=”Howmuchdoyouagree-graph_Desktop” src_tablet=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/01\/18113422\/group-29%402x.png” src_phone=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/27143221\/Howmuchdoyouagree-graph_Desktop.png” src_last_edited=”on|phone” disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Section” _builder_version=”4.24.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”-24px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]Most families using parental control technology assert that it should be used from a young age. While not interacting with screens in the same way as older kids, toddlers are introduced to screens through YouTube videos or tablet games, which may be why one-third of parents feel the ideal age to start using parental controls is 3 or younger<\/strong>. <\/span><\/p>\n

Parents are evenly split between other age groups: 19% advocate for parental controls at age 4-6, 7-9, and 10-12 respectively. However, nearly all parents agree that these tools should be implemented before the teenage years: just 3% of parents think age 13+ is ideal for introducing parental control tools.<\/strong><\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]With technology being so integrated into daily life, parents often combine digital tools with other monitoring methods to help keep their children safe. Out of sight, out of mind is a tried and tested approach to reducing screen time – and one backed by three-quarters of parents: 76% take devices away from their children during specific times of the day<\/strong>, such as bedtime. Just over half of the parents surveyed (53%) scheduled tech-free times during the week and weekend to promote healthy device use for their kids.<\/span><\/p>\n

Safety risks are always a concern when children use smart devices. To mitigate this, a third of parents (33%) keep tech use in the open by allowing their children to use devices in family spaces only<\/strong>. Other parents join in with their kids\u2019 online experiences, with 31% opting to co-play video games or watch content with their children. <\/span><\/p>\n

However, investing in devices with fewer connectivity capabilities proves less popular: only 1 in 10 parents vouches for low-tech alternatives to popular devices<\/strong>, such as dumbphones or smartwatches.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.4″ _module_preset=”default” min_height=”642px” custom_padding=”0px||0px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.24.0″ _module_preset=”default” width=”70%” width_tablet=”70%” width_phone=”95%” width_last_edited=”on|phone” custom_margin=”-67px||||false|false” custom_margin_tablet=”-67px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

At what age do you think is the ideal to start using parental controls on children\u2019s devices?<\/p>\n

” content_phone=”<\/p>\n

At what age do you think is the ideal to start using parental controls on children\u2019s devices?<\/p>\n

” content_last_edited=”on|phone” disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_font_size=”22px” header_3_font_size=”22px” width=”60%” width_tablet=”60%” width_phone=”80%” width_last_edited=”on|phone” module_alignment=”center” custom_padding=”0px||||false|false” custom_padding_tablet=”10%||||false|false” custom_padding_phone=”0%||44px||false|false” custom_padding_last_edited=”on|phone” text_font_phone=”Poppins|700|||||||” text_text_color_tablet=”” text_text_color_phone=”” text_text_color_last_edited=”on|phone” text_font_size_phone=”18px” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

At what age do you think is the ideal to start using parental controls on children\u2019s devices?<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/01\/18113422\/group-29%402x.png” alt=”Born connected” title_text=”AtWhatAge-graph_Mobile” src_tablet=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/01\/18113422\/group-29%402x.png” src_phone=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/31143745\/AtWhatAge-graph_Mobile.png” src_last_edited=”on|phone” disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”|30px||30px|false|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/27143231\/AtWhatAge-image_Desktop.png” title_text=”AtWhatAge-image_Desktop” disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”|100px|||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/27143213\/AtWhatAge-graph_Desktop.png” alt=”Qustodio parent survey 2023: demographics” title_text=”AtWhatAge-graph_Desktop” disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/16161446\/Connected-divider_background_Desktop.png” title_text=”Connected-divider_background_Desktop” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.24.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/02142813\/exports-07-connected-homes-mobile-background-connected-divider-background-mobile.png” title_text=”exports-07-connected-homes-mobile-background-connected-divider-background-mobile” disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”18px||18px||true|false” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#eff3f6″ background_enable_color=”on” min_height=”340px” custom_margin=”0px||||false|false” custom_padding=”52px||52px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” max_width=”68%” max_width_tablet=”68%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_padding=”|||0px||” global_colors_info=”{}”]<\/p>\n

By far the most popular way parents con\u00adtribute to their children\u2019s digital wellbeing is through dialogue: 80% of parents hold regular conversations about their children\u2019s technology use<\/strong> and the inherent risks. But how does the discussion start?<\/span><\/p>\n

Parents are proactive about the risks their children face as they spend more time on devices. 54% regularly talk to their children about online safety without being prompted by a safety concern<\/strong>, while 2 in 5 parents talk to their child about online safety when they uncover something concerning in their child\u2019s digital activities.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#eff3f6″ background_enable_color=”on” min_height=”340px” custom_margin=”-30px||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” width=”90%” width_tablet=”90%” width_phone=”80%” width_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” max_width=”68%” max_width_tablet=”68%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_padding=”|||0px||” global_colors_info=”{}”]<\/p>\n

By far the most popular way parents con\u00adtribute to their children\u2019s digital wellbeing is through dialogue: 80% of parents hold regular conversations about their children\u2019s technology use<\/strong> and the inherent risks. But how does the discussion start?<\/span><\/p>\n

Parents are proactive about the risks their children face as they spend more time on devices. 54% regularly talk to their children about online safety without being prompted by a safety concern<\/strong>, while 2 in 5 parents talk to their child about online safety when they uncover something concerning in their child\u2019s digital activities.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.24.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/02143222\/Connected-4_background_Mobile.png” title_text=”Connected-4_background_Mobile” disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#eff3f6″ global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Section” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#eff3f6″ background_enable_color=”on” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/27143301\/Connected-4_background_Desktop.png” background_enable_image=”on” custom_padding=”93px||363px||false|false” background_last_edited=”on|phone” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”||0px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

Aside from using parental controls, what other methods do you use to help keep your children safe as they use devices?<\/p>\n

” content_phone=”<\/p>\n

Aside from using parental controls, what other methods do you use to help keep your children safe as they use devices?<\/p>\n

” content_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_font_size=”18px” width=”100%” max_width=”75%” max_width_tablet=”75%” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin_tablet=”” custom_margin_phone=”-10px|-32px|||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”0px|0px||0px|false|false” custom_padding_last_edited=”on|phone” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”18px” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]Aside from using parental controls, what other methods do you use to help keep your children safe as they use devices?[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/27143226\/MethodsToKeepChildrenSafe-graph-2_Desktop.png” title_text=”MethodsToKeepChildrenSafe-graph-2_Desktop” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” max_width=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

When discussing online safety with your children, how is the conversation started?<\/p>\n

” content_phone=”<\/p>\n

When discussing online safety with your children, how is the conversation started?<\/p>\n

” content_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_font_size=”18px” max_width=”100%” custom_margin_tablet=”” custom_margin_phone=”42px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|||40px|false|false” custom_padding_tablet=”|||40px|false|false” custom_padding_phone=”|||0px|false|false” custom_padding_last_edited=”on|phone” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”18px” global_colors_info=”{}”]When discussing online safety with your children, how is the conversation started?[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/27143217\/DiscussingOnlineSafety-graph-2_Desktop.png” title_text=”DiscussingOnlineSafety-graph-2_Mobile” src_tablet=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/27143217\/DiscussingOnlineSafety-graph-2_Desktop.png” src_phone=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/31143748\/DiscussingOnlineSafety-graph-2_Mobile.png” src_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” max_width=”100%” custom_margin=”||0px||false|false” custom_padding=”|||40px|false|false” custom_padding_tablet=”|||40px|false|false” custom_padding_phone=”|||0px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#171717″ background_enable_color=”on” custom_margin=”0px||0px||false|false” custom_padding=”48px||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”23px||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#FFFFFF” text_font_size=”32px” custom_margin=”||27px||false|false” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”28px” global_colors_info=”{}”]Risk assessment<\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#28292a” header_3_text_color=”#5252cc” header_3_font_size=”40px” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”]<\/p>\n

As much as families are aware of the risks, it\u2019s difficult to prepare children for the dangers that can await them as they explore online<\/strong>. Among the many harms out there, some motivate parents to protect their children\u2019s devices more than others. <\/span><\/p>\n

Thinking back to when they chose to monitor their children\u2019s devices, parents ranked their feelings surrounding the online content their child might be exposed to, from not concerned to extremely concerned. Overwhelmingly, adult content was the biggest motivator for families when choosing to monitor their children\u2019s devices, with 73% of parents expressing they were very or extremely concerned about their children encountering sexual content. <\/strong><\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#FFFFFF” text_font_size=”32px” custom_margin=”||27px||false|false” text_font_size_phone=”20px” global_colors_info=”{}”][\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#28292a” header_3_text_color=”#5252cc” header_3_font_size=”40px” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”]<\/p>\n

Mental health concerns also factored into parents\u2019 decisions: 55% were very or extremely concerned about suicidal content, while just under half (49%) felt the same way about self-harm. Exposure to illegal activities, such as alcohol or drug use, also motivated parents to monitor their children\u2019s devices<\/strong>, along with the potential to come across dangerous challenges, which frequently circulate via social media and often promote illegal or problematic behavior.
\n<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#171717″ background_enable_color=”on” custom_margin=”0px||0px||false|false” custom_padding=”48px||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”23px||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#FFFFFF” text_font_size=”32px” custom_margin=”||27px||false|false” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”28px” global_colors_info=”{}”]Risk assessment<\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#28292a” header_3_text_color=”#5252cc” header_3_font_size=”40px” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”]<\/p>\n

As much as families are aware of the risks, it\u2019s difficult to prepare children for the dangers that can await them as they explore online<\/strong>. Among the many harms out there, some motivate parents to protect their children\u2019s devices more than others. <\/span><\/p>\n

Thinking back to when they chose to monitor their children\u2019s devices, parents ranked their feelings surrounding the online content their child might be exposed to, from not concerned to extremely concerned. Overwhelmingly, adult content was the biggest motivator for families when choosing to monitor their children\u2019s devices, with 73% of parents expressing they were very or extremely concerned about their children encountering sexual content. <\/strong><\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#FFFFFF” text_font_size=”32px” custom_margin=”||27px||false|false” text_font_size_phone=”20px” global_colors_info=”{}”][\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#28292a” header_3_text_color=”#5252cc” header_3_font_size=”40px” custom_margin=”||60px|||” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”]<\/p>\n

Mental health concerns also factored into parents\u2019 decisions: 55% were very or extremely concerned about suicidal content, while just under half (49%) felt the same way about self-harm. Exposure to illegal activities, such as alcohol or drug use, also motivated parents to monitor their children\u2019s devices<\/strong>, along with the potential to come across dangerous challenges, which frequently circulate via social media and often promote illegal or problematic behavior.
\n<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#28292a” text_font_size=”18px” header_3_text_color=”#5252cc” header_3_font_size=”40px” custom_padding=”|0px||0px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

When choosing to monitor their device(s), how concerned are you about your child accessing the following types of content?<\/strong> Ranking: most to least concerned<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#171717″ background_enable_color=”on” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/27161848\/Risk_background_Desktop.png” background_enable_image=”on” custom_margin=”0px||0px||false|false” custom_padding=”48px||258px||false|false” custom_padding_phone=”0px||0px||false|false” background_last_edited=”on|desktop” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”3_4,1_4″ disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”23px||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#28292a” text_font_size=”18px” header_3_text_color=”#5252cc” header_3_font_size=”40px” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”]<\/p>\n

When choosing to monitor their device(s), how concerned are you about your child accessing the following types of content?<\/strong> Ranking: most to least concerned<\/span><\/p>\n

[\/et_pb_text][et_pb_text disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#28292a” text_font_size=”18px” header_3_text_color=”#5252cc” header_3_font_size=”40px” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”]<\/p>\n

When choosing to monitor their device(s), how concerned are you about your child accessing the following types of content?<\/strong>
\n<\/span><\/p>\n

Ranking: most to least concerned<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/27161855\/howConcernedAreyou-graph_Desktop.png” title_text=”howConcernedAreyou-graph_Desktop” disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#FFFFFF” text_font_size=”32px” custom_margin=”||27px||false|false” text_font_size_phone=”20px” global_colors_info=”{}”][\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.24.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/27161855\/howConcernedAreyou-graph_Desktop.png” title_text=”howConcernedAreyou-graph_Desktop” disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#171717″ custom_margin=”0px||||false|false” custom_padding=”|15px||15px|false|false” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/31153937\/exports-08-risks-desktop-mobile-risk-background-mobile.png” background_enable_image=”on” custom_margin=”||0px|||” custom_padding_phone=”186px||186px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/27164149\/Age-1_background_Desktop.png” background_enable_image=”on” custom_margin=”||||false|false” custom_padding=”0px||0px||true|false” background_last_edited=”on|phone” background_image_phone=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/02115945\/Age-1_background_Mobile-1.png” background_enable_image_phone=”on” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”35px||35px||true|false” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”23px” text_letter_spacing=”0.01px” text_line_height=”31.4px” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/27162621\/group-121%402x.png” width=”100%” module_alignment=”left” height=”383px” custom_margin=”-246px|0px|0px|0px|false|false” custom_margin_tablet=”-228px|0px|0px|0px|false|false” custom_margin_phone=”-145px|0px|0px|0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”52px|130px|17px|50px|false|false” custom_padding_tablet=”52px|130px|17px|50px|false|false” custom_padding_phone=”52px|50px|17px|50px|false|false” custom_padding_last_edited=”on|phone” text_font_phone=”Poppins|600|||||||” text_font_size_phone=”18px” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”]<\/i> A child in my home will have a phone when it is needed for safety. A smartphone is not needed, however it\u2019s what they will get because it simplifies the number of devices we have and has the ability to run software to keep them safe. <\/i><\/p>\n

– Parent of 4, 40<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/27164149\/Age-1_background_Desktop.png” background_enable_image=”on” custom_margin=”||||false|false” custom_padding=”0px||0px||true|false” custom_padding_phone=”14px||24px||false|false” background_last_edited=”on|phone” background_image_phone=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/02115945\/Age-1_background_Mobile-1.png” background_enable_image_phone=”on” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”35px||35px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”23px” text_letter_spacing=”0.01px” text_line_height=”31.4px” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/27162621\/group-121%402x.png” width=”100%” module_alignment=”left” height=”354px” custom_margin=”-246px|0px|0px|0px|false|false” custom_margin_tablet=”-228px|0px|0px|0px|false|false” custom_margin_phone=”|0px|0px|0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”52px|130px|17px|50px|false|false” custom_padding_tablet=”52px|130px|17px|50px|false|false” custom_padding_phone=”52px|50px|17px|50px|false|false” custom_padding_last_edited=”on|phone” text_font_phone=”Poppins|600|||||||” text_font_size_phone=”18px” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”]<\/p>\n

<\/i> A child in my home will have a phone when it is needed for safety. A smartphone is not needed, however it\u2019s what they will get because it simplifies the number of devices we have and has the ability to run software to keep them safe. <\/i><\/p>\n

– Parent of 4, 40<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/31110150\/exports-09-ageof-smartphone-desktop-background-age-1-background-desktop.png” background_enable_image=”on” min_height=”1519.6px” custom_margin=”-211px||-326px||false|false” custom_padding=”156px||52px||false|false” custom_padding_phone=”32px||0px||false|false” background_last_edited=”on|phone” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”184px|auto||auto|false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

The age of the smartphone<\/h3>\n

” content_phone=”<\/p>\n

The age of the smartphone<\/h3>\n

” content_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” header_3_font_size=”40px” header_3_line_height=”46.6px” max_width=”86%” max_width_tablet=”86%” max_width_phone=”86%” max_width_last_edited=”on|desktop” module_alignment=”left” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”70px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||||false|false” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”28px” header_3_font_size_phone=”28px” header_3_line_height_phone=”30.8px” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” module_alignment_tablet=”left” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The age of the smartphone<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]While risk can be encountered on almost any internet-connected device – there is one device that parents prioritize protecting over any other<\/strong>. The rise of the smartphone as a way for families to keep in touch as children head to school, extracurricular activities, or to meet their friends, also allows online threats to travel with them in their pocket.<\/span><\/p>\n

In many countries, the average age a child receives their first smartphone coincides with their transition from elementary school.<\/strong> This life change often means more freedom for tweens and young teens – along with an increased need to keep them safe as they navigate the world more independently. However, being developmentally prepared versus \u201cready\u201d in terms of what society expects are two different things.<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”300px||||false|false” custom_margin_tablet=”300px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]Most parents agree that a child is ready to receive their first smartphone in their teen\u00adage years. 22% of parents believe 12 is the ap\u00adpropriate age for a child to have a phone of their own. Parents are divided over the follow\u00ading years: 17% believe 13 is the right age, while 16% believe it to be 14. 1 in 10 advocates for no smartphone until 16, while a similar amount of parents think 11-year-olds are prepared to own one<\/strong>. However, there are gaps between what parents think is appropriate, and the age children are actually receiving their first phone. <\/span><\/p>\n

Despite only 9% of parents believing that owning a smartphone is appropriate for under 10s, 16% of parents allowed their child to have one at age 10 or younger<\/strong>. On the other end of the spectrum, while 16% of parents believe 16 or older is the right age for a child’s first smartphone, only 3% actually followed this approach. Overall, most parents agree that 12 is the ideal age for phone ownership, and it’s also the age when they first gave their children a smartphone. <\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/31110150\/exports-09-ageof-smartphone-desktop-background-age-1-background-desktop.png” background_enable_image=”on” min_height=”1519.6px” min_height_tablet=”1519.6px” min_height_phone=”1519.6px” min_height_last_edited=”on|phone” custom_margin=”17px||0px||false|false” custom_padding=”425px||122px||false|false” custom_padding_phone=”32px||0px||false|false” background_last_edited=”on|phone” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”4px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

The age of the smartphone<\/h3>\n

” content_phone=”<\/p>\n

The age of the smartphone<\/h3>\n

” content_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” header_3_font_size=”40px” header_3_line_height=”46.6px” max_width=”86%” max_width_tablet=”86%” max_width_phone=”86%” max_width_last_edited=”on|desktop” module_alignment=”left” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”1px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||||false|false” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”28px” header_3_font_size_phone=”28px” header_3_line_height_phone=”30.8px” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” module_alignment_tablet=”left” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The age of the smartphone<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]While risk can be encountered on almost any internet-connected device – there is one device that parents prioritize protecting over any other<\/strong>. The rise of the smartphone as a way for families to keep in touch as children head to school, extracurricular activities, or to meet their friends, also allows online threats to travel with them in their pocket.<\/span><\/p>\n

In many countries, the average age a child receives their first smartphone coincides with their transition from elementary school.<\/strong> This life change often means more freedom for tweens and young teens – along with an increased need to keep them safe as they navigate the world more independently. However, being developmentally prepared versus \u201cready\u201d in terms of what society expects are two different things.<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”300px||||false|false” custom_margin_tablet=”300px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]Most parents agree that a child is ready to receive their first smartphone in their teen\u00adage years. 22% of parents believe 12 is the ap\u00adpropriate age for a child to have a phone of their own. Parents are divided over the follow\u00ading years: 17% believe 13 is the right age, while 16% believe it to be 14. 1 in 10 advocates for no smartphone until 16, while a similar amount of parents think 11-year-olds are prepared to own one<\/strong>. However, there are gaps between what parents think is appropriate, and the age children are actually receiving their first phone. <\/span><\/p>\n

Despite only 9% of parents believing that owning a smartphone is appropriate for under 10s, 16% of parents allowed their child to have one at age 10 or younger<\/strong>. On the other end of the spectrum, while 16% of parents believe 16 or older is the right age for a child’s first smartphone, only 3% actually followed this approach. Overall, most parents agree that 12 is the ideal age for phone ownership, and it’s also the age when they first gave their children a smartphone. <\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px||0px||true|false” custom_padding_phone=”24px||0px||false|false” background_last_edited=”on|phone” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”||||false|true” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_font_size=”22px” header_3_font_size=”22px” width=”60%” width_tablet=”60%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||||false|false” custom_padding_tablet=”10%||||false|false” custom_padding_phone=”0%||8px||false|false” custom_padding_last_edited=”on|phone” text_font_phone=”Poppins|700|||||||” text_text_color_tablet=”” text_text_color_phone=”” text_text_color_last_edited=”on|phone” text_font_size_phone=”18px” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Age parents feel is appropriate for a child to have their first smartphone, versus age parents gave their child their first smartphone<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/27164230\/AgeParentsThinkAppropriate-graph_Desktop.png” title_text=”exports-09-ageof-smartphone-mobile-graph-age-parents-think-appropriate-graph-mobile-copy” src_tablet=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/27164230\/AgeParentsThinkAppropriate-graph_Desktop.png” src_phone=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/15151235\/exports-09-ageof-smartphone-mobile-graph-age-parents-think-appropriate-graph-mobile-copy.png” src_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” max_width=”75%” max_width_tablet=”90%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin_tablet=”” custom_margin_phone=”||||false|true” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”|0px||0px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|60px||60px|false|false” custom_padding_tablet=”|60px||60px|false|false” custom_padding_phone=”|0px||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#35a777″ text_font_size=”22px” text_line_height=”31px” background_color=”#e2fdf4″ custom_margin=”||||false|false” custom_padding=”40px|50px|40px|50px|false|false” custom_padding_tablet=”40px|50px|40px|50px|false|false” custom_padding_phone=”40px|30px|40px|30px|false|false” custom_padding_last_edited=”on|phone” text_font_phone=”Poppins|600|||||||” text_font_size_phone=”18px” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”]<\/p>\n

<\/i> Our child was the last (or at least one of the last 2 or 3) kids to get a phone in 8th grade. He was ridiculed for it. And it frayed our relationship some. Even with that, we wish we could’ve waited longer because of his inability to self-regulate and the impact on him emotionally. <\/i><\/p>\n

– Parent of 3, 40<\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”100px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”-67px||||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

When asked about the age they gave their child a phone for the first time, many parents point\u00aded to societal pressure and the difficulty of resisting the trend of early phone owner\u00adship. But with hindsight, many parents would do things differently: almost half of parents (49%) would change the age they gave their child their first smartphone<\/strong>, overwhelmingly believing they should have waited until they were older. Just over half of families remained positive in their decision: 51% of parents asserted they made the right choice, giving their child their first phone at the appropriate age.<\/strong><\/span><\/p>\n

Elaborating on their change in perspective, parents\u2019 most common answers included con\u00adcerns about addiction, lack of maturity to handle the device responsibly, excessive time spent on screens, exposure to inappropriate content, impact on men\u00adtal health and behavior, pressure from peers, and the belief that children should be older before being exposed to the risks and distractions of smartphones.<\/strong><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” module_alignment=”center” custom_margin=”22px||51px||false|false” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”18px” global_colors_info=”{}”]<\/p>\n

Looking back, would you change the age you gave your child their first smartphone?<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/27164226\/AgeFirstSmatphone-graph_Desktop.png” title_text=”AgeFirstSmatphone-graph_Mobile” align=”center” src_tablet=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/27164226\/AgeFirstSmatphone-graph_Desktop.png” src_phone=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/31154326\/AgeFirstSmatphone-graph_Mobile.png” src_last_edited=”on|phone” disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”-19px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/27164226\/AgeFirstSmatphone-graph_Desktop.png” title_text=”AgeFirstSmatphone-graph_Desktop” disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”-13px||||false|false” custom_margin_tablet=”-13px||||false|false” custom_margin_phone=”-13px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Section” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/27164159\/Age-2_background_Desktop.png” background_enable_image=”on” background_size=”contain” background_position=”bottom_left” custom_margin=”||||false|false” custom_margin_tablet=”-400px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” custom_padding_phone=”0px||0px||true|false” background_last_edited=”on|phone” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”144px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”23px” text_letter_spacing=”0.01px” text_line_height=”32px” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/01\/10090125\/group-33%402x.png” width=”534px” module_alignment=”left” custom_margin=”-70px||||false|false” custom_padding=”34px|34px|34px|34px|true|true” text_font_phone=”Poppins|600|||||||” text_font_size_phone=”18px” border_radii=”on|16px|16px|16px|16px” global_colors_info=”{}”]<\/i> I would wait until they are older to allow them to mature a bit more and have more experience dealing with making decisions and setting boundaries. Know better who they are, which comes at different ages for different kids <\/i><\/p>\n

– Parent of 2, 42<\/span><\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_2,1_4″ _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”100px||||false|false” custom_margin_tablet=”100px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#5c5cff” text_font_size=”22px” text_letter_spacing=”0.01px” text_line_height=”31.4px” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/27171738\/group-121%402x-1.png” width=”645px” module_alignment=”left” height=”294px” custom_margin=”-10%||||false|false” custom_padding=”34px|34px|34px|94px|true|false” custom_padding_tablet=”34px|34px|34px|94px|true|false” custom_padding_phone=”34px|30px|34px|30px|true|true” custom_padding_last_edited=”on|phone” text_font_phone=”Poppins|600|||||||” text_font_size_phone=”18px” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”]<\/i> On one hand, I\u2019d have waited until they were more mature, but on the other, at an earlier age – with parental control tools – they listen to you and you can guide them before they reach an age where they tend to listen more to their peers. <\/i><\/p>\n

– Parent of 2, 43<\/span><\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Section” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/27164159\/Age-2_background_Desktop.png” background_enable_image=”on” background_size=”contain” background_position=”bottom_left” custom_margin=”||||false|false” custom_margin_tablet=”-400px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” custom_padding_phone=”0px||0px||true|false” background_last_edited=”on|phone” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” module_alignment=”center” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”23px” text_letter_spacing=”0.01px” text_line_height=”32px” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10151951\/group-2-6.png” background_size=”custom” background_image_width=”100%” background_image_height=”100%” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”605px” max_width_tablet=”605px” max_width_phone=”377px” max_width_last_edited=”on|desktop” module_alignment=”center” min_height=”344px” height=”372px” custom_margin=”|0px|0px|0px|false|false” custom_margin_tablet=”-160px||||false|false” custom_margin_phone=”-2px||||false|false” custom_margin_last_edited=”off|phone” custom_padding=”102px|34px||34px|false|true” border_radii=”on|16px|16px|16px|16px” global_colors_info=”{}”]<\/p>\n

<\/i> I would wait until they are older to allow them to mature a bit more and have more experience dealing with making decisions and setting boundaries. Know better who they are, which comes at different ages for different kids <\/i><\/p>\n

– Parent of 2, 42<\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” module_alignment=”center” custom_margin=”100px||||false|false” custom_margin_tablet=”100px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#5c5cff” text_font_size=”22px” text_letter_spacing=”0.01px” text_line_height=”31.4px” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/27171738\/group-121%402x-1.png” width=”100%” width_phone=”100%” width_last_edited=”off|phone” module_alignment=”left” height=”294px” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”|0px||0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”34px|34px|34px|94px|true|false” custom_padding_tablet=”34px|34px|34px|94px|true|false” custom_padding_phone=”34px|30px|34px|30px|true|true” custom_padding_last_edited=”on|phone” text_font_phone=”Poppins|600|||||||” text_font_size_phone=”18px” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”]<\/p>\n

<\/i> On one hand, I\u2019d have waited until they were more mature, but on the other, at an earlier age – with parental control tools – they listen to you and you can guide them before they reach an age where they tend to listen more to their peers. <\/i><\/p>\n

– Parent of 2, 43<\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.24.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/02112147\/Age-2_background_Mobile.png” title_text=”Age-2_background_Mobile” disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”-29px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/14133445\/Age-3_background_Desktop.png” background_enable_image=”on” custom_margin=”-69px||||false|false” custom_margin_tablet=”-69px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”200px||200px||true|false” custom_padding_phone=”0px||0px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”-12px||||false|false” custom_padding_tablet=”” custom_padding_phone=”35px||3px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”21px|||||” global_colors_info=”{}”]The decision to buy a phone for a child does not come lightly. Powerful technology affects the family dynamic in many ways,<\/strong> especially through devices that allow access to an adult world: unfiltered content, an unregulated inter\u00adnet, and a myriad of applications and tools that can easily be downloaded, accessed one day, and deleted the next.<\/span><\/p>\n

Over time, more and more stones become unturned, revealing the potential for children to encounter harm on particular apps. In recent years, one type of app has stood out for its risk potential: social media. Modern social media has evolved from its humble beginnings as a way to share party photos and embarrassing status updates with our nearest and dearest, to become a space where we can voice our opinions to the whole world – for the better and worse.<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/14132616\/Age-1_background_Mobile-2.png” background_enable_image=”on” custom_margin=”-69px||||false|false” custom_margin_tablet=”-69px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”200px||200px||true|false” custom_padding_phone=”0px||0px||true|false” background_last_edited=”on|phone” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”-12px||||false|false” custom_padding_tablet=”” custom_padding_phone=”35px||3px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”21px|||||” global_colors_info=”{}”]The decision to buy a phone for a child does not come lightly. Powerful technology affects the family dynamic in many ways,<\/strong> especially through devices that allow access to an adult world: unfiltered content, an unregulated inter\u00adnet, and a myriad of applications and tools that can easily be downloaded, accessed one day, and deleted the next.<\/span><\/p>\n

Over time, more and more stones become unturned, revealing the potential for children to encounter harm on particular apps. In recent years, one type of app has stood out for its risk potential: social media. Modern social media has evolved from its humble beginnings as a way to share party photos and embarrassing status updates with our nearest and dearest, to become a space where we can voice our opinions to the whole world – for the better and worse.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/14132531\/Age-3_background_Mobile-1.png” min_height=”111px” custom_padding=”0px||101px|||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/27164220\/Age-4_background_Desktop.png” background_enable_image=”on” background_color_phone=”#171717″ background_last_edited=”on|phone” background_enable_color_phone=”on” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”22px” text_letter_spacing=”0.01px” text_line_height=”31.4px” background_enable_image=”off” width=”645px” module_alignment=”left” height=”294px” custom_margin=”||||false|false” custom_padding=”34px|34px|34px|94px|true|false” custom_padding_tablet=”34px|34px|34px|94px|true|false” custom_padding_phone=”|30px||30px|true|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/i> My son was 12 and that was a good age.
\nMy daughter was 7 and she was too young, as now she is 12 and has been exposed to online trends. It has given her negative beliefs about herself and the world. <\/i><\/p>\n

– Parent of 2, 48<\/span><\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”22px” text_letter_spacing=”0.01px” text_line_height=”31.4px” background_enable_image=”off” width=”645px” module_alignment=”left” height=”294px” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||-285px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”34px|34px|34px|94px|true|false” custom_padding_tablet=”34px|34px|34px|94px|true|false” custom_padding_phone=”0px|30px|0px|30px|true|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/i> The pressure to have a smartphone because peer groups do makes it hard to deny your child so they are not ostracized. <\/i><\/p>\n

– Parent of 2, 40<\/span><\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/27164220\/Age-4_background_Desktop.png” background_enable_image=”on” min_height=”575px” custom_padding_phone=”24px||0px||false|false” background_color_phone=”#171717″ background_last_edited=”on|phone” background_enable_color_phone=”on” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”22px” text_letter_spacing=”0.01px” text_line_height=”31.4px” background_enable_image=”off” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” height=”294px” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”|0px||0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”34px|34px|34px|94px|true|false” custom_padding_tablet=”34px|34px|34px|94px|true|false” custom_padding_phone=”|30px||30px|true|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

<\/i> My son was 12 and that was a good age.
My daughter was 7 and she was too young, as now she is 12 and has been exposed to online trends. It has given her negative beliefs about herself and the world. <\/i><\/p>\n

– Parent of 2, 48<\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”22px” text_letter_spacing=”0.01px” text_line_height=”31.4px” background_enable_image=”off” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” min_height=”45px” height=”294px” custom_margin=”|0px||0px|false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||-148px||false|false” custom_margin_last_edited=”off|phone” custom_padding=”34px|34px|34px|94px|true|false” custom_padding_tablet=”34px|34px|34px|94px|true|false” custom_padding_phone=”0px|30px|0px|30px|true|true” custom_padding_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

<\/i> The pressure to have a smartphone because peer groups do makes it hard to deny your child so they are not ostracized. <\/i><\/p>\n

– Parent of 2, 40<\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.24.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/14133840\/Age-4_background_Mobile-1.png” title_text=”Age-4_background_Mobile” disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” min_height=”536.1px” custom_margin=”-3px||||false|false” custom_margin_tablet=”-3px||||false|false” custom_margin_phone=”-218px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px|||” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Section” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/30161614\/exports-10-social-experiment-desktop-background-social-experiment-1-background-desktop.png” background_enable_image=”on” custom_padding=”48px||3px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#28292a” text_font_size=”40px” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”28px” global_colors_info=”{}”]The social experiment[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]Social media allows us to share knowledge and information in creative, entertaining ways, keeping us in touch with what\u2019s going on in almost every corner of the globe – but does it come at a price? Seemingly perfect profiles can suck us into a cycle of comparison, differences in opinion can quickly turn sour, and perceptions of what life is like through an online lens can skew how we view the real, tangible world. For these and many other reasons, the tide is turning, as calls to restrict kids\u2019 access to social media become more commonplace around the world.<\/span><\/p>\n

When asked about the age they believed was appropriate for children to use social media, parent responses leaned towards the late teens. 27% of parents believe that 16 is the right age for children to start using social media<\/strong>, with the next largest group believing teens should hold off until adulthood: 18% of parents consider 18 to be the appropriate age for children to use social platforms.<\/strong><\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”23px” text_letter_spacing=”0.01px” text_line_height=”32px” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/01\/10090125\/group-33%402x.png” width=”534px” module_alignment=”left” custom_margin=”65px||||false|false” custom_margin_tablet=”65px||||false|false” custom_margin_phone=”32px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”34px|34px|34px|34px|true|true” text_font_phone=”Poppins|600|||||||” text_font_size_phone=”18px” border_radii=”on|16px|16px|16px|16px” global_colors_info=”{}”]<\/i> When social media is appropriate depends on the child – limits on use are a good way to help them learn how to handle the res\u00adpon\u00adsibilities. My 14-year-old has very limited use of a couple of platforms. When he gets others depends on him <\/i><\/p>\n

– Parent of 1, 57<\/span><\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”60px||27px||false|false” custom_margin_tablet=”” custom_margin_phone=”37px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#393b3d” text_font_size=”18px” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”18px” global_colors_info=”{}”]<\/p>\n

What age do you think is appropriate for children to start using social media?<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/30162353\/AgeStartUsingSocialMedia-graph_Desktop.png” title_text=”AgeStartUsingSocialMedia-graph_Desktop” _builder_version=”4.24.0″ _module_preset=”default” max_width=”75%” max_width_tablet=”75%” max_width_phone=”75%” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin_tablet=”” custom_margin_phone=”|-20px||-20px|false|true” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”10px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Section” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/15091146\/SocialExperiment-1_background_Mobile.png” background_enable_image=”on” custom_padding=”48px||3px||false|false” background_last_edited=”on|phone” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”||2px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#28292a” text_font_size=”40px” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”28px” global_colors_info=”{}”]The social experiment[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]Social media allows us to share knowledge and information in creative, entertaining ways, keeping us in touch with what\u2019s going on in almost every corner of the globe – but does it come at a price? Seemingly perfect profiles can suck us into a cycle of comparison, differences in opinion can quickly turn sour, and perceptions of what life is like through an online lens can skew how we view the real, tangible world. For these and many other reasons, the tide is turning, as calls to restrict kids\u2019 access to social media become more commonplace around the world.<\/span><\/p>\n

When asked about the age they believed was appropriate for children to use social media, parent responses leaned towards the late teens. 27% of parents believe that 16 is the right age for children to start using social media<\/strong>, with the next largest group believing teens should hold off until adulthood: 18% of parents consider 18 to be the appropriate age for children to use social platforms.<\/strong><\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”23px” text_letter_spacing=”0.01px” text_line_height=”32px” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/01\/10090125\/group-33%402x.png” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”left” custom_margin=”65px|0px||0px|false|false” custom_margin_tablet=”65px||||false|false” custom_margin_phone=”32px||||false|false” custom_margin_last_edited=”off|phone” custom_padding=”34px|34px|34px|34px|true|true” text_font_phone=”Poppins|600|||||||” text_font_size_phone=”18px” border_radii=”on|16px|16px|16px|16px” global_colors_info=”{}”]<\/p>\n

<\/i> When social media is appropriate depends on the child – limits on use are a good way to help them learn how to handle the res\u00adpon\u00adsibilities. My 14-year-old has very limited use of a couple of platforms. When he gets others depends on him <\/i><\/p>\n

– Parent of 1, 57<\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”60px||27px||false|false” custom_margin_tablet=”” custom_margin_phone=”37px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#393b3d” text_font_size=”18px” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”18px” global_colors_info=”{}”]<\/p>\n

What age do you think is appropriate for children to start using social media?<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/14135746\/AgeStartUsingSocialMedia-graph_Mobile.png” title_text=”AgeStartUsingSocialMedia-graph_Mobile” _builder_version=”4.24.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”|-20px||-20px|false|true” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”10px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#eefef8″ background_enable_color=”on” custom_padding=”15px||15px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#35a777″ text_font_size=”22px” text_line_height=”31px” background_color=”#eefef8″ custom_margin=”||||false|false” custom_padding=”40px|50px|40px|50px|false|false” custom_padding_tablet=”40px|50px|40px|50px|false|false” custom_padding_phone=”40px|30px|40px|30px|false|true” custom_padding_last_edited=”on|phone” text_font_phone=”Poppins|600|||||||” text_font_size_phone=”18px” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”]<\/p>\n

<\/i> I\u2019ve seen firsthand the addictive power that social media has, once you start using it, because of the need to connect with others. It\u2019s a constant battle between my kids and us which is just easier to delay. <\/i><\/p>\n

– Parent of 3, 50<\/span><\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#e2fdf4″ background_enable_color=”on” custom_padding=”15px||15px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”1px||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#35a777″ text_font_size=”22px” text_line_height=”31px” background_color=”#e2fdf4″ custom_margin=”||||false|false” custom_padding=”40px|50px|40px|50px|false|false” custom_padding_tablet=”40px|50px|40px|50px|false|false” custom_padding_phone=”40px|30px|40px|30px|false|true” custom_padding_last_edited=”on|phone” text_font_phone=”Poppins|600|||||||” text_font_size_phone=”18px” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”]<\/p>\n

<\/i> I\u2019ve seen firsthand the addictive power that social media has, once you start using it, because of the need to connect with others. It\u2019s a constant battle between my kids and us which is just easier to delay. <\/i><\/p>\n

– Parent of 3, 50<\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/30163608\/BacktoSchool-1_background_Desktop.png” background_enable_image=”on” custom_margin=”||0px||false|false” custom_padding=”65px||200px||false|false” background_color_phone=”#eff3f6″ background_last_edited=”on|phone” background_enable_color_phone=”on” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#28292a” text_font_size=”40px” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”28px” text_line_height_phone=”27px” global_colors_info=”{}”]<\/p>\n

Back to school basics<\/p>\n

[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

The urge to stay connected and refresh feeds can be hard for both children and adults to resist. The average teen receives over 200 app notifications every day, with a quarter arriving during the school day 4<\/sup>.<\/p>\n

” content_phone=”<\/p>\n

The urge to stay connected and refresh feeds can be hard for both children and adults to resist. The average teen receives over 200 app notifications every day, with a quarter arriving during the school day.4<\/sup><\/p>\n

” content_last_edited=”on|phone” disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#28292a” custom_padding=”|40px||40px|false|false” global_colors_info=”{}”]<\/p>\n

The urge to stay connected and refresh feeds can be hard for both children and adults to resist. The average teen receives over 200 app notifications every day<\/a>, with a quarter arriving during the school day .<\/span><\/p>\n

[\/et_pb_text][et_pb_text disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The urge to stay connected and refresh feeds can be hard for both children and adults to resist. The average teen receives over 200 app notifications every day<\/a>, with a quarter arriving during the school day.<\/span><\/p>\n

[\/et_pb_text][et_pb_text disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”18px” global_colors_info=”{}”]<\/p>\n

Does your child\u2019s school allow them to use smartphones?<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/02102654\/SchoolAllowsSmatphone-graph_Mobile.png” title_text=”SchoolAllowsSmatphone-graph_Mobile” disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/30163641\/SchoolAllowsSmatphone-graph_Desktop.png” title_text=”SchoolAllowsSmatphone-graph_Desktop” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”|||25px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.24.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/02102259\/BacktoSchool-1_background_Mobile.png” title_text=”BacktoSchool-1_background_Mobile” disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#eff3f6″ custom_margin=”-113px||||false|false” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Section” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/30163614\/BacktoSchool-2_background_Desktop.png” background_enable_image=”on” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Because of the potential for distraction, schools set rules for personal smartphone use, as well as school devices in the classroom. 62% of parents affirmed that their child\u2019s school does not allow smartphones to be used during school hours<\/strong>, while a further 25% asserted that phones can be brought to school and used during break times, but they must be switched off or handed to a teacher during class. Fewer than 1 in 10 kids can both take their smartphone to school and use it in class – so while phone use may cause issues during family time, kids still have the opportunity to focus and stay distraction-free during school hours.<\/span><\/p>\n

And it\u2019s not just phones that are creating a buzz: educational devices and their role in modern schooling have also become a discussion point<\/strong>. While many see them as an essential tool in the classroom, allowing kids to actively learn alongside technology, others see a different side. From Sweden<\/a> to Thailand<\/a>, measures have been proposed to control students\u2019 access to devices<\/span>, and promote healthier habits in and out of the classroom.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#5c5cff” text_font_size=”23px” text_letter_spacing=”0.01px” text_line_height=”32px” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/30164053\/group-121-1.png” width=”534px” module_alignment=”left” min_height=”421px” custom_margin=”-160px||||false|false” custom_margin_tablet=”-160px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”81px|34px|34px|34px|false|true” text_font_phone=”Poppins|600|||||||” text_font_size_phone=”18px” border_radii=”on|16px|16px|16px|16px” global_colors_info=”{}”]<\/i> I was motivated to use parental controls because of inappropriate websites, and the need to see who is communicating with my child and how much time he spends on the phone and on what. I like the ability to disable [his] phone during school hours <\/i><\/p>\n

– Parent of 1, 52<\/span><\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Section” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/30163614\/BacktoSchool-2_background_Desktop.png” background_enable_image=”on” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”||115px|||” global_colors_info=”{}”]<\/p>\n

Because of the potential for distraction, schools set rules for personal smartphone use, as well as school devices in the classroom. 62% of parents affirmed that their child\u2019s school does not allow smartphones to be used during school hours<\/strong>, while a further 25% asserted that phones can be brought to school and used during break times, but they must be switched off or handed to a teacher during class. Fewer than 1 in 10 kids can both take their smartphone to school and use it in class – so while phone use may cause issues during family time, kids still have the opportunity to focus and stay distraction-free during school hours.<\/span><\/p>\n

And it\u2019s not just phones that are creating a buzz: educational devices and their role in modern schooling have also become a discussion point<\/strong>. While many see them as an essential tool in the classroom, allowing kids to actively learn alongside technology, others see a different side. From Sweden<\/a> to Thailand<\/a>, measures have been proposed to control students\u2019 access to devices, and promote healthier habits in and out of the classroom.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#5c5cff” text_font_size=”23px” text_letter_spacing=”0.01px” text_line_height=”32px” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/30164053\/group-121-1.png” width=”100%” module_alignment=”center” min_height=”262px” custom_margin=”-160px|0px||0px|false|false” custom_margin_tablet=”-160px||||false|false” custom_margin_phone=”0px|0px||0px|false|false” custom_margin_last_edited=”off|phone” custom_padding=”87px|34px|34px|34px|false|true” text_font_phone=”Poppins|600|||||||” text_font_size_phone=”18px” border_radii=”on|16px|16px|16px|16px” global_colors_info=”{}” custom_margin__hover_enabled=”off|desktop”]<\/p>\n

<\/i> I was motivated to use parental controls because of inappropriate websites, and the need to see who is communicating with my child and how much time he spends on the phone and on what. I like the ability to disable [his] phone during school hours <\/i><\/p>\n

– Parent of 1, 52<\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.24.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/02102303\/BacktoSchool-3_background_Mobile.png” title_text=”BacktoSchool-3_background_Mobile” disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” background_size=”custom” background_image_width=”86%” custom_margin=”0px|-40px||-40px|false|false” custom_padding=”||48px||false|false” background_color_phone=”#f8fafd” background_last_edited=”on|phone” background_enable_color_phone=”on” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/30163618\/BacktoSchool-3_background_Desktop.png” custom_margin=”11px||||false|false” custom_padding=”101px|0px|101px|0px|true|true” custom_padding_tablet=”101px|0px|101px|0px|true|true” custom_padding_phone=”5px|0px|5px|0px|true|true” background_last_edited=”on|phone” background_enable_image_phone=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_font_size=”18px” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”18px” global_colors_info=”{}”]<\/p>\n

Are any of your children required to use a device for school?<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/02102650\/DeviceforSchool-1-graph_Mobile.png” title_text=”DeviceforSchool-1-graph_Mobile” disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”|50px||50px|false|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/02110308\/exports-11-backto-school-mobile-graph-devicefor-school-2-graph-mobile.png” title_text=”exports-11-backto-school-mobile-graph-devicefor-school-2-graph-mobile” align=”center” disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”11px||0px||false|false” custom_padding=”23px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/02095814\/exports-11-backto-school-desktop-graph-devicefor-school-graph-desktop.png” title_text=”exports-11-backto-school-desktop-graph-devicefor-school-graph-desktop” align=”center” disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” width=”86%” custom_margin=”||||false|true” custom_padding=”||||false|true” custom_padding_tablet=”||||false|true” custom_padding_phone=”||||false|true” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]Compared with our previous year\u2019s study, slightly more parents using parental control in their home stated that devices did not factor in their child\u2019s school life: 34% of parents reported that their child does not use any device in school,<\/strong> up from 28% in 2023. <\/span><\/p>\n

67% of children use a school device<\/strong> – either brought from home (BYOD, or bring your own device, a popular option in schools across the US and Australia), or supplied by the school itself. Compared to 72% in 2023, this marks a relatively small dip of 5 percentage points: too soon to tell whether the trend points towards a reduction of devices in an educational setting<\/strong> or not.<\/span><\/p>\n

School devices can be beneficial for children\u2019s growth and learning, but they also add extra responsibility for parents to ensure safety as children transition from school to home. With 2 out of 3 children now using a school device<\/strong>, some schools are exploring ways to ensure that safety measures in the classroom align with how families use devices at home.<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]What do parental controls look like on school devices? Some safety features allow families to keep children safe at home, through app blocking, screen time limits, and web filters. Others allow families to lock devices or pause internet access, to ensure compliance with family rules and to give kids important down\u00adtime. However, just 29% of schools offer families with a school device this type of home monitoring capability<\/strong>, meaning the connection between school and home has some way to go in terms of digital access.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/30163628\/BacktoSchool-4_background_Desktop.png” background_enable_image=”on” min_height=”822px” custom_padding=”||499px||false|false” background_last_edited=”on|phone” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”||-49px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#393b3d” text_font_size=”18px” custom_margin=”|50px||50px|false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”|100px||100px|false|true” custom_padding_tablet=”|100px||100px|false|true” custom_padding_phone=”|0px||0px|false|false” custom_padding_last_edited=”on|desktop” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”18px” global_colors_info=”{}”]<\/p>\n

Do you have any access to parental monitoring features on your child\u2019s school device?<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/02110314\/exports-11-backto-school-mobile-graph-devicefor-school-3-graph-mobile.png” title_text=”exports-11-backto-school-mobile-graph-devicefor-school-3-graph-mobile” align=”center” disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/30163628\/BacktoSchool-4_background_Desktop.png” background_enable_image=”on” min_height=”603px” custom_padding=”||499px||false|false” background_last_edited=”on|phone” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”||-49px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#393b3d” text_font_size=”18px” custom_margin=”|50px||50px|false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”|100px||100px|false|true” custom_padding_tablet=”|100px||100px|false|true” custom_padding_phone=”|0px||0px|false|false” custom_padding_last_edited=”on|desktop” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”18px” global_colors_info=”{}”]<\/p>\n

Do you have any access to parental monitoring features on your child\u2019s school device?<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/02110314\/exports-11-backto-school-mobile-graph-devicefor-school-3-graph-mobile.png” title_text=”exports-11-backto-school-mobile-graph-devicefor-school-3-graph-mobile” align=”center” disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.24.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/02102307\/BacktoSchool-4_background_Mobile.png” title_text=”BacktoSchool-4_background_Mobile” disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10151206\/Hero-ArtificialIntelligence_Desktop%402x.png” background_enable_image=”on” min_height=”809px” custom_padding=”127px||182px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#28292a” text_font_size=”40px” text_line_height=”36px” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”28px” locked=”off” global_colors_info=”{}”]<\/p>\n

AI in 2024<\/span>: Beyond the buzz<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Thanks largely to the rise of ChatGPT, 2023 saw a generative AI boom as people from all walks of life began experimenting with this novel technology. While the hype somewhat cooled off in 2024, AI continued to advance and be integrated into the apps and platforms we use daily. For example, Google began the rollout of AI Overviews, AI-generated \u201csnapshots\u201d that synthesize information from multiple sources, which promises to revolutionize the way we search. <\/span><\/p>\n

Our 2024 analysis of kids\u2019 device use showed that OpenAI.com, the website hosting the generative AI chatbot ChatGPT, became the 11th site most-visited by kids globally<\/strong>, rising from 18th place in 2023. ChatGPT was especially popular in Spain, where OpenAI.com ranked as the 7th most-visited website among children.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10151210\/IconAI_Desktop.png” title_text=”IconAI_Desktop” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”67px||68px||false|false” custom_padding_tablet=”67px||68px||false|false” custom_padding_phone=”67px||68px||false|false” custom_padding_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Interest in AI is not just growing, it\u2019s spreading from the informative, neutral voice of ChatGPT toward more \u201chuman\u201d interactions<\/b> offered by personalized chatbot platforms, such as<\/span> Character.ai, one of 2024\u2019s most popular AI-powered chatbot services. Although interactions on these platforms are with AI characters and not human users, there are still safety risks that parents need to be aware of. The real-time, almost natural conversation may offer some entertainment and connection, but behind a fake facade. These emotional bonds might be artificial, but their pull on younger users can prove difficult to resist, creating new digital challenges that kids, teens, and their parents will need to navigate together.<\/span><\/p>\n

There\u2019s no doubt that AI is a game-changer, and both an advancement and enhancement of how we use technology \u2013 its growth will shape our lives significantly. However, while there are impressive benefits, there is a darker side to AI that we must all carefully consider, and prepare for, especially for children. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”250px||315px||false|false” custom_padding_phone=”24px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”||4px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#28292a” text_font_size=”40px” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”28px” text_line_height_phone=”27px” locked=”off” global_colors_info=”{}”]<\/p>\n

AI in 2024<\/span>: Beyond the buzz<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Thanks largely to the rise of ChatGPT, 2023 saw a generative AI boom as people from all walks of life began experimenting with this novel technology. While the hype somewhat cooled off in 2024, AI continued to advance and be integrated into the apps and platforms we use daily. For example, Google began the rollout of AI Overviews, AI-generated \u201csnapshots\u201d that synthesize information from multiple sources, which promises to revolutionize the way we search. <\/span><\/p>\n

Our 2024 analysis of kids\u2019 device use showed that OpenAI.com, the website hosting the generative AI chatbot ChatGPT, became the 11th site most-visited by kids globally<\/strong>, rising from 18th place in 2023. ChatGPT was especially popular in Spain, where OpenAI.com ranked as the 7th most-visited website among children.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” width=”100%” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/14140745\/Hero-ArtificialIntelligence_Mobile-1.png” title_text=”Hero-ArtificialIntelligence_Mobile” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/14142406\/IconAI_Mobile-1.png” title_text=”IconAI_Mobile” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”67px||68px||false|false” custom_padding_tablet=”67px||68px||false|false” custom_padding_phone=”6px||17px||false|false” custom_padding_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Interest in AI is not just growing, it\u2019s spreading from the informative, neutral voice of ChatGPT toward more \u201chuman\u201d interactions<\/b> offered by personalized chatbot platforms, such as<\/span> Character.ai, one of 2024\u2019s most popular AI-powered chatbot services. Although interactions on these platforms are with AI characters and not human users, there are still safety risks that parents need to be aware of. The real-time, almost natural conversation may offer some entertainment and connection, but behind a fake facade. These emotional bonds might be artificial, but their pull on younger users can prove difficult to resist, creating new digital challenges that kids, teens, and their parents will need to navigate together.<\/span><\/p>\n

There\u2019s no doubt that AI is a game-changer, and both an advancement and enhancement of how we use technology \u2013 its growth will shape our lives significantly. However, while there are impressive benefits, there is a darker side to AI that we must all carefully consider, and prepare for, especially for children.<\/span>\u00a0<\/b><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” min_height=”424px” custom_margin=”-75px||||false|false” custom_padding=”0px||0px||false|false” custom_padding_phone=”24px||10px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” min_height=”426px” custom_padding=”19px||14px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”23px” text_letter_spacing=”0.01px” text_line_height=”32px” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10151951\/group-2-6.png” background_size=”custom” background_image_width=”100%” background_image_height=”100%” width=”100%” max_width=”605px” max_width_tablet=”605px” max_width_phone=”377px” max_width_last_edited=”on|desktop” module_alignment=”center” min_height=”344px” height=”372px” custom_margin=”||-172px||false|false” custom_margin_tablet=”-160px||||false|false” custom_margin_phone=”-2px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”102px|34px||34px|false|true” text_font_phone=”Poppins|600|||||||” text_font_size_phone=”18px” border_radii=”on|16px|16px|16px|16px” locked=”off” global_colors_info=”{}”]<\/p>\n

<\/i>\u00a0I was motivated to use parental controls because of the pervasiveness of porn and other inappropriate material online; and the fact that misinformation, AI, and fake information have become so common and hard to recognize. <\/i><\/p>\n

– Parent of 2, 35<\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f8fafd” background_enable_color=”on” custom_padding=”261px||461px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”18px” text_orientation=”center” custom_margin=”||15px||false|false” custom_margin_tablet=”||15px||false|false” custom_margin_phone=”||15px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|desktop” text_font_phone=”Poppins|700|||||||” global_colors_info=”{}”]<\/p>\n

Use of OpenAI across 2024<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”14px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Overall web ranking of OpenAI.com versus number of children aged 4-18 who accessed the site over the year<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/14143755\/UseofAI_chart_Mobile-1.png” title_text=”UseofAI_chart_Mobile” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.24.0″ _module_preset=”default” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/14143912\/UseofAI_background_Mobile-1.png” title_text=”UseofAI_background_Mobile” disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/30170957\/exports-12-digital-tomorrow-desktop-background-digital-tomorrow-1-background-desktop.png” background_enable_image=”on” custom_padding=”150px||50px||false|false” background_color_phone=”#eefef8″ background_last_edited=”on|phone” background_enable_color_phone=”on” background_image_phone=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/14150441\/DigitalTomorrow-1_background_Mobile-1.png” background_enable_image_phone=”on” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#28292a” text_font_size=”40px” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”28px” text_line_height_phone=”27px” global_colors_info=”{}”]<\/p>\n

The digital tomorrow<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Rolling back device use in a fully digital landscape is a Herculean task. With families, educators, and experts differing in opinion, deciding on the right<\/em> amount of technology is an exercise in straw-grasping.<\/strong> Going device-free doesn\u2019t reflect the world we live in, and denies children the chance to enjoy the many benefits technology offers.<\/span><\/p>\n

It\u2019s clear that families see both sides of the coin, and, in calling for change, they are seeking ways to create a digital space as it should be: an internet that supports rather than harms children, and kid-friendly devices that ensure their safety while preparing them to be part of our connected world.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”59px||||false|false” custom_margin_tablet=”59px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]Age-appropriate technology use is about giving children access to certain types of tech, platforms, and applications at the right stage in their development<\/strong> – instead of free reign from the moment they hold a device. In the next section, we explore kids\u2019 most popular apps across 2024, to understand where children spend their time online, the risks that each app category poses, and expert tips to help families create safe environments for the next generation of digital explorers.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”-75px||||false|false” custom_padding=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”23px” text_letter_spacing=”0.01px” text_line_height=”32px” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10151951\/group-2-6.png” max_width=”605px” max_width_tablet=”605px” max_width_phone=”605px” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”||-172px||false|false” custom_margin_tablet=”-160px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”81px|34px|34px|34px|false|true” text_font_phone=”Poppins|600|||||||” text_font_size_phone=”18px” border_radii=”on|16px|16px|16px|16px” locked=”off” global_colors_info=”{}”]<\/p>\n

<\/i>\u00a0I was motivated to use parental controls because of the pervasiveness of porn and other inappropriate material online; and the fact that misinformation, AI, and fake information have become so common and hard to recognize. <\/i><\/p>\n

– Parent of 2, 35<\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f8fafd” background_enable_color=”on” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10151227\/UseofAI_background_Desktop.png” background_enable_image=”on” custom_padding=”164px||166px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_font_size=”18px” text_orientation=”center” custom_margin=”||15px||false|false” custom_margin_tablet=”||15px||false|false” custom_margin_phone=”||15px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|desktop” text_font_phone=”Poppins|700|||||||” global_colors_info=”{}”]<\/p>\n

Use of OpenAI across 2024<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”14px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Overall web ranking of OpenAI.com versus number of children aged 4-18 who accessed the site over the year<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10151233\/UseofAI_chart_Desktop.png” title_text=”UseofAI_chart_Desktop” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/30170957\/exports-12-digital-tomorrow-desktop-background-digital-tomorrow-1-background-desktop.png” background_enable_image=”on” custom_padding=”150px||0px||false|false” background_color_phone=”#eefef8″ background_last_edited=”on|phone” background_enable_color_phone=”on” background_image_phone=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/14150441\/DigitalTomorrow-1_background_Mobile-1.png” background_enable_image_phone=”on” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#28292a” text_font_size=”40px” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”28px” global_colors_info=”{}”]The digital tomorrow[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Rolling back device use in a fully digital landscape is a Herculean task. With families, educators, and experts differing in opinion, deciding on the right<\/em> amount of technology is an exercise in straw-grasping.<\/strong> Going device-free doesn\u2019t reflect the world we live in, and denies children the chance to enjoy the many benefits technology offers.<\/span><\/p>\n

It\u2019s clear that families see both sides of the coin, and, in calling for change, they are seeking ways to create a digital space as it should be: an internet that supports rather than harms children, and kid-friendly devices that ensure their safety while preparing them to be part of our connected world.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”59px||||false|false” custom_margin_tablet=”59px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]Age-appropriate technology use is about giving children access to certain types of tech, platforms, and applications at the right stage in their development<\/strong> – instead of free reign from the moment they hold a device. In the next section, we explore kids\u2019 most popular apps across 2024, to understand where children spend their time online, the risks that each app category poses, and expert tips to help families create safe environments for the next generation of digital explorers.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#eefef8″ background_enable_color=”on” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/30171343\/DigitalTomorrow-2_background_Desktop.png” background_enable_image=”on” custom_padding=”191px||191px||true|false” custom_padding_phone=”0px||24px||false|false” background_last_edited=”on|phone” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ disabled_on=”off|off|off” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”23px” text_letter_spacing=”0.01px” text_line_height=”32px” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/30171622\/group-121-2.png” width=”534px” module_alignment=”left” custom_margin=”-103px||||false|false” custom_padding=”34px|34px|34px|34px|true|true” border_radii=”on|16px|16px|16px|16px” global_colors_info=”{}”]<\/p>\n

<\/i> There isn\u2019t a clear understanding of how a child\u2019s brain is affected by prolonged screen exposure, especially when the content is dictated by algorithms – I like to look at it like a diet, the type of diet that nourishes the body, and the type of content that nourishes the brain, versus junk content. <\/i><\/p>\n

– Parent of 2, 45<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ custom_padding_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”44px||||false|false” custom_margin_tablet=”44px||||false|false” custom_margin_phone=”-66px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|||51px|false|false” custom_padding_tablet=”|||51px|false|false” custom_padding_phone=”||8px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#5c5cff” text_font_size=”23px” text_letter_spacing=”0.01px” text_line_height=”32px” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/30171739\/group-121-3.png” width=”736px” module_alignment=”left” custom_margin=”-70px||||false|false” custom_padding=”34px|35px|34px|95px|true|false” custom_padding_tablet=”34px|35px|34px|95px|true|false” custom_padding_phone=”34px|35px|34px|35px|true|false” custom_padding_last_edited=”on|phone” text_font_phone=”Poppins|600|||||||” text_font_size_phone=”18px” border_radii=”on|16px|16px|16px|16px” global_colors_info=”{}”]<\/i> The smartphone and the digital world, like the internet, social media and so on, are a blessing because they give us more opportunities to access knowledge – so we can use it to our advantage. But this comes with a responsibility that isn\u2019t fully developed until reaching a certain age, and that depends on each child or teen. <\/i><\/p>\n

– Parent of 1, 60<\/span><\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#eefef8″ background_enable_color=”on” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/30171343\/DigitalTomorrow-2_background_Desktop.png” background_enable_image=”on” custom_padding=”191px||191px||true|false” custom_padding_phone=”0px||24px||false|false” background_last_edited=”on|phone” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#5c5cff” text_font_size=”23px” text_letter_spacing=”0.01px” text_line_height=”32px” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/30171739\/group-121-3.png” width=”100%” module_alignment=”left” custom_margin=”0px|0px||0px|false|false” custom_margin_phone=”0px|0px||0px|false|false” custom_margin_last_edited=”off|phone” custom_padding=”34px|35px|34px|95px|true|false” custom_padding_tablet=”34px|35px|34px|95px|true|false” custom_padding_phone=”34px|35px|34px|35px|true|false” custom_padding_last_edited=”on|phone” text_font_phone=”Poppins|600|||||||” text_font_size_phone=”18px” border_radii=”on|16px|16px|16px|16px” global_colors_info=”{}”]<\/p>\n

<\/i> The smartphone and the digital world, like the internet, social media and so on, are a blessing because they give us more opportunities to access knowledge – so we can use it to our advantage. But this comes with a responsibility that isn\u2019t fully developed until reaching a certain age, and that depends on each child or teen. <\/i><\/p>\n

– Parent of 1, 60<\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.24.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” text_font_size=”23px” text_letter_spacing=”0.01px” text_line_height=”32px” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/12\/30171622\/group-121-2.png” width=”100%” width_phone=”100%” width_last_edited=”off|phone” module_alignment=”left” custom_margin=”|0px||0px|false|false” custom_margin_tablet=”|0px||0px|false|false” custom_margin_phone=”|0px||0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”34px|34px|34px|34px|true|true” text_font_size_phone=”18px” border_radii=”on|16px|16px|16px|16px” locked=”off” global_colors_info=”{}”]<\/p>\n

<\/i> There isn\u2019t a clear understanding of how a child\u2019s brain is affected by prolonged screen exposure, especially when the content is dictated by algorithms – I like to look at it like a diet, the type of diet that nourishes the body, and the type of content that nourishes the brain, versus junk content. <\/i><\/p>\n

– Parent of 2, 45<\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.24.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/02101330\/DigitalTomorrow-2_background_Mobile.png” title_text=”DigitalTomorrow-2_background_Mobile” disabled_on=”off|on|on” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#eefef8″ locked=”off” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” module_id=”kids-and-apps” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10154809\/kids-and-app-use-background-1.png” background_enable_image=”on” custom_padding=”210px||210px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#28292a” text_font_size=”40px” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”28px” locked=”off” global_colors_info=”{}”]<\/p>\n

Kids and app use in 2024<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” header_4_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

KEY INSIGHTS: A YEAR IN NUMBERS<\/span><\/h4>\n

In our annual report research, we examine how children use applications on their per\u00adsonal devices, most commonly including smart\u00adphones and tablets, but also computers, across 5 popular categories. We track the year\u2019s most popular apps, and look at how long they engaged the kids who used them for. Here are some of the highlights from 2024. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#eefef8″ background_enable_color=”on” custom_padding=”235px||235px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#28292a” text_font_size=”40px” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”28px” text_line_height_phone=”30px” locked=”off” global_colors_info=”{}”]<\/p>\n

Kids and app use in 2024<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” header_4_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

KEY INSIGHTS: A YEAR IN NUMBERS<\/span><\/h4>\n

In our annual report research, we examine how children use applications on their per\u00adsonal devices, most commonly including smart\u00adphones and tablets, but also computers, across 5 popular categories. We track the year\u2019s most popular apps, and look at how long they engaged the kids who used them for. Here are some of the highlights from 2024. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.24.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/14145337\/Kids-and-app-use-Image-mobile%402x-1.png” title_text=”Kids and app use Image mobile@2x” disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Section” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10155048\/kids-and-app-use-background-2.png” background_enable_image=”on” custom_padding=”85px||95px||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10155245\/Daily-screentime%402x.png” alt=”TikTok” title_text=”Daily screentime@2x” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

The total amount of daily screen time kids spent on personal devices outside school hours, matching their average for 2023.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10155252\/Youtube%402x.png” alt=”Roblox” title_text=”Youtube@2x” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

The extra amount of time chil\u00addren in the US spent on YouTube<\/strong> versus their Spanish counterparts: for every hour Spanish kids watched YouTube, US children watched almost 2.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10155243\/Tiktok%402x.png” alt=”Device use” title_text=”Tiktok@2x” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

The average daily time kids around the world spent on TikTok<\/strong>, the most popular social media app. The heaviest users were in the UK where this figure went up to 2hrs 12mins.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10155254\/Instagram%402x.png” alt=”Streaming” title_text=”Instagram@2x” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

The extra time kids globally spent on Instagram<\/strong> compared with 2023. Kids spent a worldwide average of 79 mins\/day, up from 63.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10155250\/Roblox-Brawl-Stars%402x.png” alt=”Snapchat” title_text=”Roblox Brawl Stars@2x” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

The average time Spanish children spent on Brawl Stars<\/strong>, ousting Roblox<\/strong> as most popular app for the first time since 2020.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10155240\/Snapchat%402x.png” alt=”TikTok” title_text=”Snapchat@2x” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

Globally, kids spent 4.1 times more time chatting with friends on Snapchat<\/strong> than on WhatsApp<\/strong>, the most popular communication app.<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10155247\/Duolingo%402x.png” alt=”TikTok” title_text=”Duolingo@2x” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

The average daily time kids worldwide dedicated to sharpening their language skills on Duolingo<\/strong> – about the same length as a typical lesson.<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|on” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/01\/18093218\/group-74-copy-7%402x.png” alt=”WhatsApp” title_text=”WhatsApp” _builder_version=”4.20.4″ _module_preset=”default” width=”336px” custom_margin=”||18px|-60px|false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font_size=”18px” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

The number of children in Spain using WhatsApp: up 4 percentage points from 2022, making them the biggest users of the messaging app from all countries included in our report.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/01\/18093903\/group-77%402x.png” alt=”Duolingo” title_text=”Duolingo” _builder_version=”4.20.4″ _module_preset=”default” width=”336px” custom_margin=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font_size=”18px” width=”336px” global_colors_info=”{}”]<\/p>\n

The daily time spent cramming in language practice on kids\u2019 number one learning app, Duolingo.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Section” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10155048\/kids-and-app-use-background-2.png” background_enable_image=”on” custom_padding=”85px||290px||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10155245\/Daily-screentime%402x.png” alt=”TikTok” title_text=”Daily screentime@2x” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

The total amount of daily screen time kids spent on personal devices outside school hours, matching their average for 2023.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10155252\/Youtube%402x.png” alt=”Roblox” title_text=”Youtube@2x” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

The extra amount of time chil\u00addren in the US spent on YouTube<\/strong> versus their Spanish counterparts: for every hour Spanish kids watched YouTube, US children watched almost 2.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10155243\/Tiktok%402x.png” alt=”Device use” title_text=”Tiktok@2x” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

The average daily time kids around the world spent on TikTok<\/strong>, the most popular social media app. The heaviest users were in the UK where this figure went up to 2hrs 12mins.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10155254\/Instagram%402x.png” alt=”Streaming” title_text=”Instagram@2x” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

The extra time kids globally spent on Instagram<\/strong> compared with 2023. Kids spent a worldwide average of 79 mins\/day, up from 63.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10155250\/Roblox-Brawl-Stars%402x.png” alt=”Snapchat” title_text=”Roblox Brawl Stars@2x” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

The average time Spanish children spent on Brawl Stars<\/strong>, ousting Roblox<\/strong> as most popular app for the first time since 2020.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10155240\/Snapchat%402x.png” alt=”TikTok” title_text=”Snapchat@2x” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

Globally, kids spent 4.1 times more time chatting with friends on Snapchat<\/strong> than on WhatsApp<\/strong>, the most popular communication app.<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10155247\/Duolingo%402x.png” alt=”TikTok” title_text=”Duolingo@2x” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

The average daily time kids worldwide dedicated to sharpening their language skills on Duolingo<\/strong> – about the same length as a typical lesson.<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|on” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/01\/18093218\/group-74-copy-7%402x.png” alt=”WhatsApp” title_text=”WhatsApp” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” width=”336px” width_tablet=”336px” width_phone=”100%” width_last_edited=”on|phone” custom_margin=”||18px|-60px|false|false” custom_margin_tablet=”||18px|-60px|false|false” custom_margin_phone=”|0px|18px|0px|false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”18px” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

The number of children in Spain using WhatsApp<\/strong>: up 4 percentage points from 2022, making them the biggest users of the messaging app from all countries included in our report.<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/01\/18093903\/group-77%402x.png” alt=”Duolingo” title_text=”Duolingo” _builder_version=”4.20.4″ _module_preset=”default” width=”336px” custom_margin=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font_size=”18px” width=”336px” width_tablet=”336px” width_phone=”100%” width_last_edited=”on|phone” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The daily time spent cramming in language practice on kids\u2019 number one learning app, Duolingo<\/strong>.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Research by app category” module_id=”research-by-app” _builder_version=”4.20.4″ _module_preset=”default” background_color=”#eff3f6″ background_enable_color=”on” da_popup_slug=”research-by-app” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Poppins|700|||||||” text_font_size=”40px” header_3_font=”Poppins||||||||” header_3_font_size=”16px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”22px” global_colors_info=”{}”]<\/p>\n

Research by app category<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”36px||||false|false” global_colors_info=”{}”]<\/p>\n

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Click the tabs below to read about the results we found for each of the app categories analyzed in 2024.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][qusd_tabs alignment=”centered” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][qusd_tab_item tab_text=”Online video” content_id=”tab-online-video” font_awesome_icon=”far fa-play-circle” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/qusd_tab_item][qusd_tab_item tab_text=”Social media” content_id=”tab-social-media” font_awesome_icon=”fas fa-hashtag” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/qusd_tab_item][qusd_tab_item tab_text=”Gaming” content_id=”tab-gaming” font_awesome_icon=”far fa-gamepad” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/qusd_tab_item][qusd_tab_item tab_text=”Educational” content_id=”tab-education” font_awesome_icon=”far fa-backpack” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/qusd_tab_item][qusd_tab_item tab_text=”Communication” content_id=”tab-communication” font_awesome_icon=”fas fa-mobile-alt” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/qusd_tab_item][\/qusd_tabs][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”ONLINE VIDEO” module_id=”tab-online-video” _builder_version=”4.20.4″ _module_preset=”09bd39ff-8c56-463f-ba52-4e89a438e899″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10160531\/Online-Video-thumbnail%402x.png” alt=”Online video” title_text=”Online Video thumbnail@2x” align=”right” disabled_on=”off|off|off” _builder_version=”4.24.0″ _module_preset=”default” max_width=”90%” custom_margin=”-35px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” max_width=”400px” custom_margin=”35px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Online video<\/h4>\n

2024 saw little change in the amount of time children streamed content. YouTube held the top spot for children worldwide who spent an average of 71 minutes per day tuning into their favorite channels. Despite production cutbacks, price rises, and increases in ads, Netflix remained the most popular paid streaming service with kids spending a global average of 42 minutes per day on the platform.[\/et_pb_text][qusd_button button_text=”Read more about online video” _builder_version=”4.24.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” custom_margin=”24px||||false|false” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc4NDgyIn19@” link_option_url_new_window=”on” global_colors_info=”{}”][\/qusd_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”SOCIAL MEDIA” module_id=”tab-social-media” _builder_version=”4.24.0″ _module_preset=”09bd39ff-8c56-463f-ba52-4e89a438e899″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10160537\/Social-Media-thumbnail%402x.png” alt=”Social media” title_text=”Social Media thumbnail@2x” align=”right” disabled_on=”off|off|off” _builder_version=”4.24.0″ _module_preset=”default” max_width=”90%” custom_margin=”-35px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” max_width=”400px” custom_margin=”35px||||false|false” custom_padding=”||0px|||” locked=”off” global_colors_info=”{}”]<\/p>\n

Social media<\/h4>\n

In a pivotal year for social media, kids globally clocked up 16% more screen time across the two most popular platforms, TikTok and Instagram, than in 2023. TikTok took the top spot again with kids spending a global average of 120 minutes scrolling, 8 minutes more than the previous year. Instagram use surged globally too, with the biggest scrollers being in the US where kids spent 89 minutes per day on the Meta-owned platform.[\/et_pb_text][qusd_button button_text=”Read more about social media” _builder_version=”4.24.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” custom_margin=”24px||||false|false” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc5NDQ5In19@” link_option_url_new_window=”on” global_colors_info=”{}”][\/qusd_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”GAMING” module_id=”tab-gaming” _builder_version=”4.20.4″ _module_preset=”09bd39ff-8c56-463f-ba52-4e89a438e899″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10160524\/Gaming-thumbnail%402x.png” alt=”Gaming” title_text=”Gaming thumbnail@2x” align=”right” disabled_on=”off|off|off” _builder_version=”4.24.0″ _module_preset=”default” max_width=”90%” custom_margin=”-35px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” max_width=”400px” custom_margin=”35px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Gaming<\/h4>\n

Following in 2023\u2019s footsteps, Roblox ranked as the most popular gaming app and the one where kids spent the most time, with a global average of 139 minutes per day\u20149 minutes more than the previous year. While Roblox held the top spot globally, Brawl Stars became the most popular mobile game in Spain and France, where kids spent an average of 31 and 30 minutes per day on the fast-paced, multiplayer.[\/et_pb_text][qusd_button button_text=”Read more about gaming” _builder_version=”4.24.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” custom_margin=”24px||||false|false” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc5MDUxIn19@” link_option_url_new_window=”on” global_colors_info=”{}”][\/qusd_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”EDUCATION” module_id=”tab-education” _builder_version=”4.20.4″ _module_preset=”09bd39ff-8c56-463f-ba52-4e89a438e899″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10160518\/Education-thumbnail%402x.png” alt=”Education” title_text=”Education thumbnail@2x” align=”right” disabled_on=”off|off|off” _builder_version=”4.24.0″ _module_preset=”default” max_width=”90%” custom_margin=”-35px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” max_width=”400px” custom_margin=”35px||||false|false” global_colors_info=”{}”]<\/p>\n

Education<\/h4>\n

On their personal devices, children spent 6 minutes per day on educational apps – reflecting a typical daily session on a gamified learning app, such as Duolingo. The language trainer was the most popular educational app with kids who spent a global average of 8 mins\/day polishing their language skills. School devices were where kids devoted the majority of their educational screen time with Google Classroom and Blooket among the most used platforms.[\/et_pb_text][qusd_button button_text=”Read more about education” _builder_version=”4.24.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” custom_margin=”24px||||false|false” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc5MzA3In19@” link_option_url_new_window=”on” global_colors_info=”{}”][\/qusd_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”COMMUNICATION” module_id=”tab-communication” _builder_version=”4.20.4″ _module_preset=”09bd39ff-8c56-463f-ba52-4e89a438e899″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10160512\/Communication-thumbnail%402x.png” alt=”Communication” title_text=”Communication thumbnail@2x” align=”right” disabled_on=”off|off|off” _builder_version=”4.24.0″ _module_preset=”default” max_width=”90%” custom_margin=”-35px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” max_width=”400px” custom_margin=”35px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Communication<\/h4>\n

Thanks to its popularity in the UK, France, and Spain, WhatsApp was the top communication app globally; in the US, however, it was Snapchat and Discord where kids preferred to chat. Despite WhatsApp\u2019s global popularity, kids worldwide spent much more time on Snapchat where they averaged 78 mins\/day – almost an hour more than they spent chatting on WhatsApp.[\/et_pb_text][qusd_button button_text=”Read more about communication” _builder_version=”4.24.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” custom_margin=”24px||||false|false” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc5NzQ0In19@” link_option_url_new_window=”on” global_colors_info=”{}”][\/qusd_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”|auto||auto|false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n

Scroll down to continue reading
\nthe report<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2022\/04\/01105739\/invalid-name.png” title_text=”invalid-name” align=”center” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Section” module_id=”conclusion” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10161513\/The-final-word-background-desktop%402x.png” background_enable_image=”on” background_position=”bottom_left” custom_padding=”135px||431px||false|false” background_color_phone=”#e2fdf4″ background_last_edited=”on|phone” background_enable_color_phone=”on” background_enable_image_phone=”off” da_popup_slug=”conclusion” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”” content_phone=”<\/p>\n

The final word<\/h3>\n

” content_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” header_3_text_color=”#36383b” header_3_font_size=”40px” header_3_font_size_phone=”26px” global_colors_info=”{}”]<\/p>\n

The final word<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.20.4″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Since we published our first report, 6 years ago, our aim hasn\u2019t changed: to provide a yearly snapshot of how families are living in an increasingly connected digital world.<\/strong> By providing insights into where children spend their time online, we\u2019ve shed light on trends and lent our voice to the worldwide conversation on online safety and digital wellbeing. <\/span><\/p>\n

In 2024, this conversation picked up significant steam. We saw kid-popular Roblox respond to concerned parents by revising the platform\u2019s safety systems and parental controls; and Instagram introduce Teen Accounts for users under 16, with features specially designed to protect young people. We even saw governmental action, with Australia passing a ban on social media for users under 16, and Norway implementing an age limit of 15 for social media use.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Today\u2019s parents face the unprecedented challenge of guiding their children through this increasingly complex digital world – one that offers incredible educational and social opportunities but also introduces safety risks and pitfalls new to all of us. Our parent survey revealed that there\u2019s no one-size-fits-all solution, and that the path to digital wellbeing is far from easy.<\/strong> For instance, many parents regret giving their child a smartphone too early, and admit the draw of the digital world is hard to resist, reflected in their belief they also spend too much time on their own devices.<\/span><\/p>\n

Where children invested their time in 2024 didn\u2019t change much from previous years, but the amount of time spent on the leading apps continued to rise. On average, kids spent 7% more time on Roblox, YouTube, TikTok, Instagram, and Snapchat than in 2023.<\/strong> We\u2019ve also seen kids\u2019 \u2013 and our own \u2013 interest in AI blossom from curiosity to everyday support.<\/span><\/p>\n

With children spending more time online, the conversations about online safety and social media\u2019s effects on mental health are getting louder. Governments are on a mission to protect, but whether bans on social media are effective remains to be seen. At Qustodio, however, we are more convinced than ever that by taking a holistic approach, consisting of open conversations, education, and mindful monitoring, we can help children enjoy the countless benefits technology offers while preparing them to face its challenges with confidence. <\/span><\/p>\n

A brighter and safer digital future is within our grasp.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Section” module_id=”conclusion” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/10161513\/The-final-word-background-desktop%402x.png” background_enable_image=”on” background_position=”bottom_left” custom_padding=”135px||431px||false|false” background_color_phone=”#eefef8″ background_last_edited=”on|phone” background_enable_color_phone=”on” background_enable_image_phone=”off” da_popup_slug=”conclusion” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”” content_phone=”<\/p>\n

The final word<\/h3>\n

” content_last_edited=”on|phone” _builder_version=”4.24.0″ _module_preset=”default” header_3_text_color=”#36383b” header_3_font_size=”40px” header_3_font_size_phone=”26px” global_colors_info=”{}”]<\/p>\n

The final word<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.20.4″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Since we published our first report, 6 years ago, our aim hasn\u2019t changed: to provide a yearly snapshot of how families are living in an increasingly connected digital world.<\/strong> By providing insights into where children spend their time online, we\u2019ve shed light on trends and lent our voice to the worldwide conversation on online safety and digital wellbeing. <\/span><\/p>\n

In 2024, this conversation picked up significant steam. We saw kid-popular Roblox respond to concerned parents by revising the platform\u2019s safety systems and parental controls; and Instagram introduce Teen Accounts for users under 16, with features specially designed to protect young people. We even saw governmental action, with Australia passing a ban on social media for users under 16, and Norway implementing an age limit of 15 for social media use.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Today\u2019s parents face the unprecedented challenge of guiding their children through this increasingly complex digital world – one that offers incredible educational and social opportunities but also introduces safety risks and pitfalls new to all of us. Our parent survey revealed that there\u2019s no one-size-fits-all solution, and that the path to digital wellbeing is far from easy.<\/strong> For instance, many parents regret giving their child a smartphone too early, and admit the draw of the digital world is hard to resist, reflected in their belief they also spend too much time on their own devices.<\/span><\/p>\n

Where children invested their time in 2024 didn\u2019t change much from previous years, but the amount of time spent on the leading apps continued to rise. On average, kids spent 7% more time on Roblox, YouTube, TikTok, Instagram, and Snapchat than in 2023.<\/strong> We\u2019ve also seen kids\u2019 \u2013 and our own \u2013 interest in AI blossom from curiosity to everyday support.<\/span><\/p>\n

With children spending more time online, the conversations about online safety and social media\u2019s effects on mental health are getting louder. Governments are on a mission to protect, but whether bans on social media are effective remains to be seen. At Qustodio, however, we are more convinced than ever that by taking a holistic approach, consisting of open conversations, education, and mindful monitoring, we can help children enjoy the countless benefits technology offers while preparing them to face its challenges with confidence. <\/span><\/p>\n

A brighter and safer digital future is within our grasp.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.24.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/14152406\/The-final-word-background-mobile%402x.png” title_text=”The final word background mobile@2x” disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

An exploration of how parents are building safer online spaces,and the challenges they currently face, along with children\u2019s screen time trends globally and across 5 major markets.

\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
\n\t\t\t\t\t\n\n\n\t\n\t\tDownload full report\t<\/span>\n\n<\/a>\n\n\n\n\t\n\t\tDownload full report\t<\/span>\n\n<\/a>\n\n\n\n\t\n\t\tDownload full report\t<\/span>\n\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>An exploration of how parents are building safer online spaces,and the challenges they currently […]<\/p>\n","protected":false},"author":15,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"acf":[],"yoast_head":"\nThe Digital Dilemma | Qustodio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qustodio.com\/en\/the-digital-dilemma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Digital Dilemma\" 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