{"id":45029,"date":"2023-02-07T08:42:39","date_gmt":"2023-02-07T08:42:39","guid":{"rendered":"https:\/\/www.qustodio.com\/?p=45029"},"modified":"2023-04-19T08:12:47","modified_gmt":"2023-04-19T08:12:47","slug":"what-is-grwm-and-what-does-it-mean","status":"publish","type":"post","link":"https:\/\/www.qustodio.com\/en\/blog\/what-is-grwm-and-what-does-it-mean\/","title":{"rendered":"What is GRWM, and what does it mean?"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” module_alignment=”left” custom_margin=”0px||0px||false|false” custom_padding=”2px||4px|2%|false|false” custom_padding_tablet=”” custom_padding_phone=”0px||0px||true|false” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Emily Lawrenson” position=”Qustodio writer” image_url=”https:\/\/static.qustodio.com\/public-site\/uploads\/2021\/11\/09185059\/Emily.png” _builder_version=”4.19.4″ _module_preset=”default” width=”80%” width_tablet=”” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||24px|7px|false|false” custom_padding=”0px||0px||true|false” position_text_align_tablet=”” position_text_align_phone=”center” position_text_align_last_edited=”on|phone” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2023\/02\/07074633\/2023-02_GRWM_Hero.png” alt=”what does grwm mean” title_text=”2023-02_GRWM_Hero” force_fullwidth=”on” _builder_version=”4.19.4″ _module_preset=”default” custom_padding=”||24px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”-80px|||||” custom_padding=”0px||0px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]Have you ever seen the word GRWM in a video title on YouTube? Or stumbled across the hashtag on TikTok? The tag has over 67 billion views and counting, with videos such as \u201cGRWM for a random day of school!\u201d and \u201cgrwm for a party that i wasn\u2019t invited to\u201d garnering thousands of daily views. But <\/span>what is the GRWM trend? <\/b>Where did it start? And most importantly, just <\/span>what <\/span><\/i>does it mean?\u00a0<\/span>
\n[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

What does GRWM stand for?<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]GRWM stands for \u201cget ready with me\u201d<\/b>. These videos are popular across platforms like YouTube and TikTok, with vloggers or creators uploading a slice of their daily routine, usually putting on makeup or getting ready to go out for the day.\u00a0<\/span><\/p>\n

Videos can also be streamed live, allowing viewers to tune in to the GRWM in the moment, and interact as the creator gets ready for their morning, to go to school or college, or a special occasion such as a date.\u00a0<\/span>
\n[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2023\/02\/07074753\/2023-02_GRWM_Inside_Page.png” alt=”what is grwm” title_text=”2023-02_GRWM_Inside_Page” align=”center” disabled_on=”off|off|off” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

What does GRWM mean on TikTok? <\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]The hashtags #GRWM and #getreadywithme on TikTok have amassed <\/span>billions of views<\/span><\/a>, letting scrollers peek in on creators\u2019 everyday lives. On TikTok, there\u2019s no limit just to what people could be getting ready for: work in the morning, a big party, or simply just going to bed.\u00a0<\/span><\/p>\n

Aside from allowing followers to feel closer to the people behind the accounts they love, <\/span>GRWM videos on TikTok give off more organic, honest vibes<\/b>, compared to the heavily-filtered, edited version of themselves influencers often share online.\u00a0<\/span>
\n[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

When did GRWM start?<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]\u201cGet ready with me\u201d videos first appeared in 2011 on YouTube<\/b>, one of the earliest uploaded by New Zealand-based YouTuber Shaaanxo. The YouTuber\u2019s first video in this format, titled <\/span>Get Ready With Me \ud83d\ude42 <\/span><\/i>featured Shaaanxo presenting her makeup products to camera before applying them, sped up to a backdrop of music, with no talking and no explanations.\u00a0<\/span>
\n[\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=iB69XOU38eI” _builder_version=”4.19.4″ _module_preset=”default” width=”63%” max_width=”66%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]Over time, Shaaanxo began to upload more GRWM format videos, showing her getting ready to go out to the club, or prepping party makeup. Viewers loved the videos, and the trend gained momentum, evolving as<\/span> creators began to talk fans through the products, share juicy gossip, and tell incredible stories<\/b> as they got ready for the day or occasion.\u00a0\u00a0<\/span>
\n[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Why is the GRWM trend so popular?\u00a0<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]\u201cGet ready with me\u201d videos are part of a larger video trend often seen on YouTube, and shorter video sharing platforms such as TikTok and Instagram. <\/span>\u201cSoothing content\u201d<\/span><\/a>, showcasing day-to-day activities, provides viewers with<\/span> a relaxing alternative to fast-paced, action-packed content<\/b>, helping them unwind and escape with their favorite creators.\u00a0<\/span><\/p>\n

Just as with other trends such as the eating-video phenomenon <\/span>mukbang<\/span><\/a>, which started in South Korea as a way for people to \u201cjoin in\u201d and eat with streamers online, <\/span>GRWM videos accompany people in solitary activities<\/b>, giving viewers an on-screen companion as they too prepare for their day. With so much fakery on social media, GRWM videos could be seen as showing a more human side to creators, making them much more relatable.\u00a0<\/span>
\n[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Are GRWM videos safe for kids to watch?<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]Although overall the \u201cget ready with me\u201d trend is a relatively harmless, innocent look into how people prepare for their day, <\/span>there are some more concerning aspects parents might want to consider<\/b>.\u00a0<\/span><\/b><\/p>\n

1. Mixing GRWM with true crime<\/b><\/b><\/p>\n

As \u201cget ready with me\u201d videos have been around on the internet for over a decade, it stands to reason that <\/span>the genre has evolved from just makeup application<\/b>, fusing with other popular trends on the internet such as <\/span>ASMR<\/span><\/a>, where creators record sounds and voice overs close to the microphone to elicit a pleasant, relaxing sensation for viewers.\u00a0<\/span><\/p>\n

One of the biggest crossovers for GRWM videos on YouTube comes in the form of true crime storytelling<\/b>. YouTubers relate the details – often gory – of a true crime tale from far-flung or recent history, while going through the paces of applying a full face of makeup.\u00a0<\/span><\/p>\n

Murder mysteries and real-life horror stories are popular across most online content platforms, with thousands of podcasts, TikToks, and YouTube videos dedicated to their discussion. Using a victim\u2019s real-life story, while casually applying mascara, all in the name of garnering extra views, however, could be seen as exploitative or offensive.\u00a0\u00a0<\/span>
\n[\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=YZkXDuKto_Y” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]2. The young age of some GRWM creators<\/b><\/p>\n

Kids spent 67 minutes per day watching YouTube in 2022<\/a>, so it\u2019s obvious that a huge chunk of the content uploaded to the platform is created with children in mind. Many GRWM videos showcase kids getting ready for their school day, or going out for a family gathering.\u00a0<\/span><\/p>\n

While this is pretty harmless content for kids to watch, it\u2019s more concerning on the side of the creators themselves. When uploading GRWM videos to TikTok or YouTube, or any other online platform, <\/span>young people could easily reveal more personal information<\/b> – especially if it\u2019s concerning their daily routine and habits.\u00a0<\/span><\/p>\n

If your child uploads their own content on any social media platform or video network, it\u2019s important to talk to them about the permanency of content shared online, the <\/span>risk of being doxxed<\/span><\/a> or harassed, and how personal details should always be kept private.\u00a0<\/span>
\n[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]3. Beauty influencers are big business<\/b><\/p>\n

\u201cGet ready with me\u201d videos have become so popular that they are now often used as a marketing tool for beauty brands, partnering with influencers and creators to help them push products during their GRWM. Although the trend started as a more organic, wholesome way for people to show their everyday life, anything and everything on the internet can be easily monetized.\u00a0<\/span><\/p>\n

While it\u2019s only natural that kids will be exposed to advertisements online, it\u2019s important to<\/span> talk to children and teens about the world of filters, sponsorships and influencers<\/b>, and how they feel about the videos they\u2019re seeing on the beauty side of the internet. <\/span>
\n[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

How to keep video content positive online<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]There are a few ways to help children\u2019s video content consumption stay positive as they spend time online.\u00a0<\/span><\/p>\n