{"id":44074,"date":"2023-02-01T10:53:48","date_gmt":"2023-02-01T10:53:48","guid":{"rendered":"https:\/\/www.qustodio.com\/?page_id=44074"},"modified":"2023-11-21T11:36:26","modified_gmt":"2023-11-21T11:36:26","slug":"social-media-qustodio-annual-data-report-2022","status":"publish","type":"page","link":"https:\/\/www.qustodio.com\/en\/from-alpha-to-z-raising-the-digital-generations\/social-media-qustodio-annual-data-report-2022\/","title":{"rendered":"Social media | Qustodio Annual Data Report 2022"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Section” module_id=”adr-intro” _builder_version=”4.19.4″ _module_preset=”default” background_color=”#ffc054″ background_enable_color=”on” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2023\/01\/31112948\/group-14%402x-3.png” background_enable_image=”on” background_position=”bottom_left” background_last_edited=”on|phone” background_enable_image_phone=”off” da_popup_slug=”adr-intro” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”3px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_text_color=”#49C592″ header_2_text_color=”#6161FF” header_2_font_size=”24px” custom_margin=”||1px|||” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

RESEARCH BY APP CATEGORY<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”-10px|auto||auto||” custom_padding=”3px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”” content_phone=”<\/p>\n

Social
\nmedia<\/strong><\/p>\n

” content_last_edited=”on|phone” _builder_version=”4.19.4″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”110px” text_line_height=”133px” header_font_size=”80px” background_layout=”dark” width=”600px” width_tablet=”” width_phone=”300px” width_last_edited=”on|phone” module_alignment=”center” text_font_size_phone=”46px” text_line_height_phone=”44px” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” inline_fonts=”Abel” global_colors_info=”{}”]<\/p>\n

Social
\u00a0 \u00a0 \u00a0media<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2023\/02\/01085933\/online-video%402x.png” alt=”Social media apps 2022″ title_text=”Social media apps 2022″ disabled_on=”off|off|on” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” header_text_color=”#FFFFFF” width=”354px” width_tablet=”354px” width_phone=”100%” width_last_edited=”on|phone” custom_margin=”|||8px||” custom_padding=”|||12px|false|false” custom_padding_tablet=”|||12px|false|false” custom_padding_phone=”|||0px|false|false” custom_padding_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

What we found for social media apps<\/h3>\n

If 2021 was the year social media use raised a few eyebrows in the family, 2022 went one hair-raising step further. Children\u2019s use of social media apps continued to climb across the year<\/strong>, with global time spent on social platforms increasing by 12%.<\/p>\n

The eyes fixated on Twitter following Elon Musk\u2019s controversial takeover<\/a> were also re\u00adflected among younger users: Twitter ex\u00adperienced a 7% growth in popularity world\u00adwide, one of the most significant increases in the social media category.<\/p>\n

As Instagram and parent company Meta fought to stay relevant, TikTok dominated the media, with reports that Gen Z were now even turning to the social media giant ahead of Google<\/a> to find answers to their burning questions online. With the video-sharing app as their new go-to search engine, kids spent 18% longer on TikTok in 2022<\/strong>, ringing in the year with an average daily usage of 107 minutes – that\u2019s 60% longer than time spent on video content on YouTube<\/strong>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.19.4″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2023\/02\/01090654\/ov-background-1%402x.png” background_enable_image=”on” background_position=”center_right” custom_padding=”126px||117px||false|false” background_last_edited=”on|phone” background_enable_image_phone=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” header_3_text_color=”#49C592″ header_3_font_size=”23px” width_tablet=”400px” width_phone=”100%” width_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

THE MOST POPULAR SOCIAL MEDIA APPS<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”Poppins|300|||||||” header_3_text_color=”#49C592″ header_3_font_size=”24px” width=”100%” global_colors_info=”{}”]<\/p>\n

For yet another year, TikTok dominated the top spot globally and in all countries analyzed. 1 in 2 kids in the UK now uses TikTok<\/strong>, while almost 2 in 3 children in Spain (61%) are fans of the seemingly unstoppable social media giant. Against all odds, Facebook\u2019s popularity among younger users slightly grew<\/strong> across 2022, with 38% of kids helping it to claim second place globally.<\/p>\n

Snapchat maintained its global third position<\/strong>, but rose to second place in the UK, with 46% of kids using the app, and dropped to fourth position in the US, behind new top 3 contender Pinterest<\/strong>, which 40% of US children now use.<\/p>\n

2022 was not Instagram\u2019s year<\/strong>, falling com\u00adpletely out of the top 5 most popular social media in Australia, the US, and the UK. The app\u2019s saving grace was found in Spain, where children continued to show their devotion to Instagram, with 51% of kids helping it secure second place in the country.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ disabled_on=”on|on|off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” background_color=”#eff3f6″ background_enable_color=”on” custom_padding=”0px||0px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.19.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”]<\/p>\n