[et_pb_section fb_built=”1″ _builder_version=”4.16.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_color=”on” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” module_alignment=”left” custom_margin=”0px||0px||false|false” custom_padding=”2px||4px|2%|false|false” custom_padding_tablet=”” custom_padding_phone=”0px||0px||true|false” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Emily Lawrenson” position=”Qustodio writer” image_url=”https:\/\/static.qustodio.com\/public-site\/uploads\/2021\/11\/09185328\/Emily-2.png” _builder_version=”4.17.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”80%” width_tablet=”” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||24px|7px|false|false” custom_padding=”0px||0px||true|false” position_text_align_tablet=”” position_text_align_phone=”center” position_text_align_last_edited=”on|phone” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2022\/08\/22110410\/What-is-ASMR.jpg” alt=”What is ASMR and what does it mean” title_text=”What is ASMR” force_fullwidth=”on” _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”||24px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”-80px|||||” custom_padding=”0px||0px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
The ASMR trend has exploded on the internet over the last decade. Do a simple search for the acronym on YouTube, and you\u2019ll find almost 5.2 million videos. In the past 3 years alone, <\/span>search interest for ASMR has increased by over 140%<\/b>. The hashtag is a huge trend on TikTok and Instagram, returning thousands upon thousands of related content.\u00a0<\/span><\/p>\n \u201cOK,\u201d we hear you say. \u201cInteresting statistics\u2026but just<\/span> what <\/b>is<\/i><\/b> ASMR?<\/b>\u201d. Let\u2019s find out more about the internet <\/span>sensation<\/span><\/i> sweeping the planet. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n ASMR is <\/span>an immersive, often calming feeling that starts as a tingling sensation<\/b>, <\/span>spreading from the scalp to the back of your neck<\/b>, then down your spine. Some people experience the sensation through specific triggers they can hear, see, or feel. The sights and sounds of a softly spoken story, the pages of a book being turned, or even the sounds people make when they chew.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The letters ASMR stand for <\/span>autonomous sensory meridian response<\/b>. While the term sounds learned, it wasn\u2019t created by the scientific community. <\/span>The feeling wasn\u2019t officially named until 2010 <\/b>when creator of the Facebook \u201cASMR Group\u201d Jennifer Allen brainstormed a term to sound more clinical than \u201c<\/span>weird sensation feels good<\/span><\/a>\u201d, words people were already using to describe it on online forums.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Not everyone experiences the sensation, but <\/span>for the percentage of people who react to ASMR triggers, it can send them into a soothed, relaxed state<\/b>. Imagine the feeling you get when someone runs their hands through your hair, or the purr of a cat as you pet it on your lap. These sensations can even be so strong that they have been described as almost trance-like for some individuals.<\/span><\/p>\n In recent years, the once-niche interest has become so popular that it no longer draws in viewers or listeners simply chasing the tingles. <\/span>People watch ASMR videos for a number of reasons, including<\/b>:<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Jennifer Allen was the first person to coin the term in 2010<\/b>, using it to debut and promote her Facebook \u201cASMR Group\u201d on discussion boards showing interest in the sensation. It gained traction, and a community was born.\u00a0<\/span><\/p>\n Now, armed with a specific term to describe what the community was feeling, <\/span>ASMR began to gain traction on YouTube and other video sharing sites<\/b>. Creators like <\/span>WhisperingLife ASMR<\/span><\/a>, the ASMRtist behind some of the first whispering videos on YouTube (\u201cWhisper 1 – hello!\u201d), began to regularly upload videos to satisfy the niche.<\/span><\/p>\n From there, the content snowballed into popularity, growing every year in <\/span>Google searches<\/span><\/a> and video views.<\/span><\/p>\n [\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=IHtgPbfTgKc” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n ASMR\u2019s enormous growth in popularity means it is now a huge trend on social media platforms like TikTok. Unlike YouTube, where videos are often long and content-dense, <\/span>TikTok creators, or ASMRtists, create bite-sized versions designed to captivate audiences on social media<\/b>, where one to two minute videos are king.\u00a0<\/span><\/p>\n Because of the vast amount of content being uploaded to the platform, <\/span>ASMR has found many different crossover trends on TikTok<\/b>. You can now delight your ears with the crunches from eating videos, cooking sounds, noises from daily cleaning and organizing tasks, and the slathering-on of skincare products, to name but a few TikTok trends.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The top ASMR searches on Google every month* include:<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2022\/08\/22094235\/Top-ASMR-searches-2022-1.png” alt=”the top ASMR searches for 2022″ title_text=”Top ASMR searches 2022″ align=”center” disabled_on=”off|off|off” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” min_height=”14.8px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n ASMR eating<\/span> features<\/span> the slurps, chews, crunches, gulps, and other food-related noises<\/b> made while tucking in to a delicious meal<\/b>. While for some, these sounds might be off-putting, they induce a pleasant, spine-tingling sensation in other viewers.\u00a0<\/span><\/p>\n ASMR eating videos have a lot in common with <\/span>mukbang<\/span><\/a>, the viral video trend where creators film themselves eating in front of a captive audience. In mukbang the focus is usually on speaking and telling a story, while <\/span>in ASMR eating, the up close and personal sounds are the star of the show<\/b>.\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2022\/08\/22110455\/Why-is-ASMR-so-popular-1.jpg” alt=”What ASMR feels like” title_text=”Why is ASMR so popular” align=”center” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n A study in 2018<\/span><\/a> revealed how certain people\u2019s bodies react in response to ASMR triggers. In people who reported they experienced the phenomenon, heart rate was significantly reduced, while for those who felt no kind of \u201cbrain tingles\u201d when watching, no change was detected.\u00a0<\/span><\/p>\n One of the <\/span>first studies<\/span><\/a> on the phenomenon, published in 2015, found that some of the benefits of ASMR included<\/span> better sleep, help in fighting off stress and negative moods, and even a relief from chronic pain symptoms<\/b> in some cases. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n If you\u2019re a parent looking to learn more, because your child\u2019s hopped right on the trend, you may be wondering – <\/span>is ASMR bad, or dangerous?<\/b> The easy answer, looking at all the benefits reported above, is a solid \u201cno\u201d.\u00a0<\/span><\/p>\n But like anything online, it\u2019s easy for viewers to get sucked too far into the rabbit hole of bottomless content, clicking video after video, or watching for hours on end.\u00a0<\/span><\/p>\n Because of ASMR\u2019s more therapeutic elements, <\/span>many people like to use it as a sleep aid, which could in time become a habit difficult to break<\/b>. The <\/span>blue light emitted from screens before bed<\/span><\/a> can also interfere with the body\u2019s natural rhythms, in turn making it more of a challenge to fall asleep.\u00a0\u00a0<\/span><\/p>\n As the trend grows, and because of the \u201cup close and personal\u201d nature of the content, <\/span>an increasing amount of pornographic content related to ASMR is being created and searched for online<\/b>, too.\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n To help <\/span>keep ASMR content positive and healthy<\/b>, it\u2019s a good idea to:<\/span><\/p>\n Because not everyone experiences the sensations related to ASMR, some watchers or people who enjoy it often feel they can\u2019t discuss it with friends or family, because it comes with a stigma, often being seen as odd or strange.\u00a0<\/span><\/p>\n To help younger viewers stay positive about the kind of content they enjoy consuming online, <\/span>talk to your kids regularly about their interests, and what motivates them to watch ASMR<\/b>. You never know – it could end up being a hobby for the whole family!\u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" The ASMR trend has exploded on the internet over the last decade. Do a simple search for the acronym on YouTube, and you\u2019ll find almost 5.2 million videos. In the past 3 years alone, search interest for ASMR has increased by over 140%. The hashtag is a huge trend on TikTok and Instagram, returning thousands […]<\/p>\n","protected":false},"author":16,"featured_media":35669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[47],"tags":[],"acf":[],"yoast_head":"\nWhat is ASMR?<\/b><\/h2>\n
What does ASMR stand for? <\/b><\/h2>\n
Why do people like ASMR?<\/b><\/h2>\n
\n
Who started ASMR?<\/strong><\/h2>\n
What is ASMR on TikTok? <\/b><\/h2>\n
The most popular ASMR trends<\/b><\/h2>\n
*compiled August 2022.<\/h6>\n
OK – but just what<\/em> is ASMR eating?<\/b><\/h2>\n
Is ASMR good for you?<\/strong><\/h2>\n
Is ASMR safe?<\/b><\/h2>\n
How to make ASMR safer for kids<\/b><\/h2>\n
\n