{"id":27465,"date":"2022-04-05T09:13:58","date_gmt":"2022-04-05T09:13:58","guid":{"rendered":"https:\/\/www.qustodio.com\/?page_id=27465"},"modified":"2023-08-18T16:00:56","modified_gmt":"2023-08-18T16:00:56","slug":"communication-qustodio-annual-data-report-2021","status":"publish","type":"page","link":"https:\/\/www.qustodio.com\/en\/communication-qustodio-annual-data-report-2021\/","title":{"rendered":"Communication | Qustodio Annual Data Report 2021"},"content":{"rendered":"

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RESEARCH BY APP CATEGORY<\/strong><\/h2>\n

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RESEARCH BY APP CATEGORY<\/strong><\/h2>\n

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Communication<\/h1>\n

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Communication<\/h1>\n

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What we found for commnication apps<\/h3>\n

With the UK entering their third national lockdown on January 6, and schools remaining closed until March, it should come as no surprise that <\/span>2021 was, once again, a year for communication to shine.<\/b> Across all five categories analyzed in our report, <\/span>children increased their time most on communication apps<\/b>, using these tools not just as a way to stay in touch with friends and family, but as a way to keep up with their schooling, messaging classmates about homework, and using video communications apps as part of their remote learning schedule. Overall, <\/span>kids in 2021 spent 28% longer<\/b> using communications apps<\/b> to make video calls, send messages, and socialize with friends and family online.\u00a0<\/span><\/p>\n

For the third year in a row, Discord, once <\/span>home to gamers and the alt-right<\/span><\/a>, experienced a rise in popularity in 2021. <\/span>From just 13% of kids <\/b>using the app in 2019, 31% of children now choose Discord to connect online in many different ways, from chatting with friends and video messaging to forming study groups and sharing school notes.\u00a0<\/span><\/p>\n

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THE MOST POPULAR COMMUNICATION APPS<\/h3>\n

While <\/span>WhatsApp <\/b>topped the popularity charts globally (<\/span>34% <\/b>of kids), and in the UK (<\/span>56%<\/b>) and Spain (<\/span>60%<\/b>), it only just made an appearance in the top 5 in the US, coming in fifth place with <\/span>15% of kids using the app<\/b>. Kids in the US preferred to use Google\u2019s Messages, with <\/span>22%<\/b> of children choosing it to send and receive SMS. In the US, <\/span>Discord<\/b> was the leader of the pack for the very first time since our annual analysis began, with <\/span>32%<\/b> of children in the country using the app.<\/span><\/p>\n

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Video conferencing apps Zoom and Skype also experienced an increase in popularity this year, on a global basis and in every country analyzed except Spain. Globally, <\/span>Skype increased in popularity by 7% across 2021<\/b> (27%), and <\/span>Zoom<\/b> claimed joint second position in the rankings, tying with<\/span> Discord <\/b>at <\/span>31%<\/b>. In Spain, children turned to messaging apps rather than video conferencing tools as their preferred communication method: both <\/span>WhatsApp <\/b>(60%) and <\/span>Messages<\/b> (32%) increased in popularity over 2021.\u00a0<\/span><\/p>\n

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