{"id":23605,"date":"2020-07-20T03:53:18","date_gmt":"2020-07-20T03:53:18","guid":{"rendered":"https:\/\/www.qustodio.com\/?post_type=researches&#038;p=23605"},"modified":"2022-02-28T15:15:01","modified_gmt":"2022-02-28T15:15:01","slug":"kids-app-use-this-summer-up-20-led-by-instagram","status":"publish","type":"researches","link":"https:\/\/www.qustodio.com\/en\/research\/kids-app-use-this-summer-up-20-led-by-instagram\/","title":{"rendered":"Kids\u2019 app use this summer up 20%, led by Instagram"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22&#8243; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221; da_disable_devices=&#8221;off|off|off&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.10.8&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li><b>Instagram is the most popular app <\/b><span style=\"font-weight: 400;\">of the summer, with kids connecting on average <\/span><b>108 minutes per day<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li><b>YouTube <\/b><span style=\"font-weight: 400;\">ranks as the video app most used by kids and teens, with <\/span><b>28% <\/b><span style=\"font-weight: 400;\">growth, followed closely by <\/span><b>Netflix <\/b><span style=\"font-weight: 400;\">at <\/span><b>25% <\/b><span style=\"font-weight: 400;\">growth.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Video game apps showed the lowest growth. In fact, <\/span><b>Brawl Stars <\/b><span style=\"font-weight: 400;\">experienced an <\/span><b>8% <\/b><span style=\"font-weight: 400;\">drop.\u00a0<\/span><\/li>\n<li><b>Qustodio <\/b><span style=\"font-weight: 400;\">has carried out an analysis of app use over the summer by 4\u201318-year-olds in Spain.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Summer is here and with it come the selfies from people on the beach, by the pool, and eating ice cream. The hashtag #summer2021 is nearing 3 million posts on Instagram. But not everything is sun and fun. The summer season is also accompanied by the great challenge for parents of trying to combine work with their children\u2019s free time. <\/span><b>Only 1 in 3 families feel they are able to effectively combine work and family life <\/b><span style=\"font-weight: 400;\">over the summer. And, just as during the pandemic, some parents turn to tablets and screens to help them fill the gap.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After a very digital school year, this summer was supposed to be about disconnecting, getting outdoors and taking a break from screens. But with the Delta variant, and hard-to-break digital habits, it\u2019s not looking that way. According to an analysis of app use in July carried out by Qustodio of children 4-18 years old in Spain, <\/span><b>screen time is up 20% compared to the spring <\/b><span style=\"font-weight: 400;\">\u2014 the first two weeks of May.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Qustodio found that social media\u00a0<\/span><span style=\"font-weight: 400;\">and online video apps showed the\u00a0<\/span><span style=\"font-weight: 400;\">most growth. <\/span><span style=\"font-weight: 400;\">Instagram is the <\/span><b>most\u00a0<\/b><b>used app this summer<\/b><span style=\"font-weight: 400;\">, with kids now\u00a0<\/span><span style=\"font-weight: 400;\">spending <\/span><b>35% <\/b><span style=\"font-weight: 400;\">more time on the app\u00a0<\/span><span style=\"font-weight: 400;\">than in the spring, at an average of\u00a0<\/span><b>108 minutes per day<\/b><span style=\"font-weight: 400;\">. Instagram is\u00a0<\/span><span style=\"font-weight: 400;\">followed by <\/span><b>WhatsApp, Tiktok,\u00a0<\/b><b>YouTube, Spotify, Clash Royale,\u00a0<\/b><b>Netflix, Discord <\/b><span style=\"font-weight: 400;\">and <\/span><b>SnapChat<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><span style=\"font-weight: 400;\">Time kids spent on the other social media favorite, <\/span><b>TikTok, grew 19%, <\/b><span style=\"font-weight: 400;\">to an average of 100 minutes per day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video platforms also saw huge growth, with time on <\/span><b>YouTube up 28% <\/b><span style=\"font-weight: 400;\">at an average of 68 minutes per day and time on the <\/span><b>Netflix app up 25%<\/b><span style=\"font-weight: 400;\">, at an average of 50 minutes a day. Although <\/span><b>YouTube Kids <\/b><span style=\"font-weight: 400;\">was not within the<\/span> <span style=\"font-weight: 400;\">Top 10, it is significant to highlight its growth, up <\/span><b>34% <\/b><span style=\"font-weight: 400;\">over the summer, going from 72 minutes a day to 97.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In contrast, video games saw the least growth, with time on <\/span><b>Clash Royale up 10%<\/b><span style=\"font-weight: 400;\">, but time on <\/span><b>Brawl Stars down 8%<\/b><span style=\"font-weight: 400;\">. On average, time connected to these apps hovered around 33 minutes per day, the same as in the spring.\u00a0<\/span><\/p>\n<p><b>Twitch <\/b><span style=\"font-weight: 400;\">closes out the top 10 with an average of 34 minutes per day in July compared to 33 minutes per day last May.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em>\u201cIt is undeniable that the effects of the health crisis and confinement have influenced the digital, social and leisure behaviors of our children,\u201d<\/em> said <\/span><b>Eduardo Cruz<\/b><span style=\"font-weight: 400;\">, CEO and co-founder of Qustodio. <em>\u201cThat\u2019s why it is crucial that parents not fall into the trap of using screens as digital babysitters. To guarantee their child\u2019s digital safety and overall health, parents need to set firm limits on screen time use and prioritize non-screen activities, this summer and all year long.\u201d <\/em><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"author":8,"featured_media":23704,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<ul>\r\n \t<li><b>Instagram is the most popular app <\/b><span style=\"font-weight: 400;\">of the summer, with kids connecting on average <\/span><b>108 minutes per day<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\r\n \t<li><b>YouTube <\/b><span style=\"font-weight: 400;\">ranks as the video app most used by kids and teens, with <\/span><b>28% <\/b><span style=\"font-weight: 400;\">growth, followed closely by <\/span><b>Netflix <\/b><span style=\"font-weight: 400;\">at <\/span><b>25% <\/b><span style=\"font-weight: 400;\">growth.\u00a0<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Video game apps showed the lowest growth. In fact, <\/span><b>Brawl Stars <\/b><span style=\"font-weight: 400;\">experienced an <\/span><b>8% <\/b><span style=\"font-weight: 400;\">drop.\u00a0<\/span><\/li>\r\n \t<li><b>Qustodio <\/b><span style=\"font-weight: 400;\">has carried out an analysis of app use over the summer by 4 \u2013 18-year-olds in Spain.\u00a0<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Summer is here and with it loads of selfies from people on the beach, by the pool, and eating ice cream. The hashtag #summer2021 is nearing 3 million posts on Instagram. But not everything is sun and fun. The summer season is also accompanied by the great challenge of parents trying to combine work with their children\u2019s free time. <\/span><b>Only 1 in 3 families feel they are able to effectively combine work and family life <\/b><span style=\"font-weight: 400;\">over the summer. And, just as during the pandemic, some parents turn to tablets and screens to help them fill the gap.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">After a very digital school year, this summer was supposed to be about disconnecting, getting outdoors and taking a break from screens. But with the delta variant, and hard-to-break digital habits, it\u2019s not looking that way. According to an analysis of app use in July carried out by Qustodio of children 4-18 years old in Spain, the leader in digital safety and wellbeing, <\/span><b>screen time is up 20% compared to the spring <\/b><span style=\"font-weight: 400;\">\u2014 the first two weeks of May.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Qustodio found that social media\u00a0<\/span><span style=\"font-weight: 400;\">and online video apps showed the\u00a0<\/span><span style=\"font-weight: 400;\">most growth. <\/span><span style=\"font-weight: 400;\">Instagram is the <\/span><b>most\u00a0<\/b><b>used app this summer<\/b><span style=\"font-weight: 400;\">, with kids now\u00a0<\/span><span style=\"font-weight: 400;\">spending <\/span><b>35% <\/b><span style=\"font-weight: 400;\">more time on the app\u00a0<\/span><span style=\"font-weight: 400;\">than in the spring, at an average of\u00a0<\/span><b>108 minutes per day<\/b><span style=\"font-weight: 400;\">. Instagram is\u00a0<\/span><span style=\"font-weight: 400;\">followed by <\/span><b>WhatsApp, Tiktok,\u00a0<\/b><b>YouTube, Spotify, Clash Royale,\u00a0<\/b><b>Netflix, Discord <\/b><span style=\"font-weight: 400;\">and <\/span><b>SnapChat<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><span style=\"font-weight: 400;\">Time kids spent on the other social media favorite, <\/span><b>TikTok, grew 19% <\/b><span style=\"font-weight: 400;\">to an average of 100 minutes per day.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Video platforms also saw huge growth, with time on <\/span><b>YouTube up 28% <\/b><span style=\"font-weight: 400;\">at an average of 68 minutes per day and time on the <\/span><b>Netflix app up 25%<\/b><span style=\"font-weight: 400;\">, at an average of 50 minutes a day. Although <\/span><b>YouTube Kids <\/b><span style=\"font-weight: 400;\">was not within the<\/span> <span style=\"font-weight: 400;\">Top 10, it is significant to highlight its growth, up <\/span><b>34% <\/b><span style=\"font-weight: 400;\">over the summer, going from 72 minutes a day to 97.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">In contrast, video games saw the least growth, with time on <\/span><b>Clash Royale up 10%<\/b><span style=\"font-weight: 400;\">, but time on <\/span><b>Brawl Stars down 8%<\/b><span style=\"font-weight: 400;\">. On average, time connected to these apps hovered around 33 minutes per day, the same as in the spring.\u00a0<\/span>\r\n\r\n<b>Twitch <\/b><span style=\"font-weight: 400;\">closes out the Top 10with an average of 34 minutes per day in July compared to 33 minutes per day last May.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u201cIt is undeniable that the effects of the health crisis and confinement have influenced the digital, social and leisure behaviors of our children,\u201d said <\/span><b>Eduardo Cruz<\/b><span style=\"font-weight: 400;\">, CEO and co-founder of Qustodio. \u201cThat\u2019s why it is crucial that parents not fall into the trap of using screens as digital babysitters. To guarantee their child\u2019s digital safety and overall health, parents need to set firm limits on screen time use and prioritize non-screen activities, this summer and all year long.\u201d <\/span>","_et_gb_content_width":""},"research\/category":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kids\u2019 app use this summer up 20%, led by Instagram | Qustodio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qustodio.com\/en\/research\/kids-app-use-this-summer-up-20-led-by-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kids\u2019 app use this summer up 20%, led by Instagram\" \/>\n<meta property=\"og:description\" content=\"Instagram is the most popular app of the summer, with kids connecting on average 108 minutes per day.\u00a0 YouTube ranks as the video app most used by kids and teens, with 28% growth, followed closely by Netflix at 25% growth.\u00a0 Video game apps showed the lowest growth. In fact, Brawl Stars experienced an 8% drop.\u00a0 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qustodio.com\/en\/research\/kids-app-use-this-summer-up-20-led-by-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Qustodio\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-28T15:15:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.qustodio.com\/public-site\/uploads\/2022\/02\/28035403\/20_07_2021_EN.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1029\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" 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