{"id":19042,"date":"2023-06-13T05:00:19","date_gmt":"2023-06-13T05:00:19","guid":{"rendered":"https:\/\/www.qustodio.com\/?p=19042"},"modified":"2023-06-13T12:58:34","modified_gmt":"2023-06-13T12:58:34","slug":"what-is-mukbang","status":"publish","type":"post","link":"https:\/\/www.qustodio.com\/en\/blog\/what-is-mukbang\/","title":{"rendered":"What is mukbang? And why is it so popular?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_color=&#8221;on&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;2px||4px|2%|false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Emily Lawrenson&#8221; position=&#8221;Qustodio writer&#8221; image_url=&#8221;https:\/\/static.qustodio.com\/public-site\/uploads\/2021\/11\/09185059\/Emily.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||24px|7px|false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; position_text_align_tablet=&#8221;&#8221; position_text_align_phone=&#8221;center&#8221; position_text_align_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/static.qustodio.com\/public-site\/uploads\/2021\/12\/03131934\/WhatIsMukbang_BlogRebranding_InsideImage_Cover_BlogImage_Desktop.jpg&#8221; alt=&#8221;What is mukbang, and why is it so popular? All about the trend&#8221; title_text=&#8221;What_Is_Mukbang&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||24px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-80px|||||&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<span style=\"font-weight: 400;\">Do you know what a mukbang is? If you\u2019ve only heard about the food-based video trend now, especially if it\u2019s through your kids, you probably have a lot of questions. <\/span><b>What is mukbang?<\/b> <span style=\"font-weight: 400;\">Why do people enjoy watching mukbang videos? Where did the trend start? Let\u2019s find out what makes millions of people around the world tune in to mukbang videos, and why the trend shows no signs of slowing. <\/span><br \/>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>What is mukbang?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Mukbang, in simple terms, is <\/span><b>a live-streamed video where viewers watch the host eat<\/b><span style=\"font-weight: 400;\">. Mukbang is characterized by the copious amount of food consumed during the streaming &#8211; think banquet-size portions, where viewers sit and watch the one-person eating contest unfold. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mukbangers, or <i>BJs<\/i> (yes, we\u2019ll get to that) might first film themselves preparing food, or order large amounts of takeout food, then eat it in front of the camera, all for the pleasure of their live audience.<\/span><br \/>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>What does mukbang mean?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">Mukbang comes from the Korean word \uba39\ubc29, (<\/span><i><span style=\"font-weight: 400;\">meokbang<\/span><\/i><span style=\"font-weight: 400;\">), which combines the Korean words for \u201c<\/span><b>eating<\/b><span style=\"font-weight: 400;\">\u201d (\uba39\ub294 <\/span><i><span style=\"font-weight: 400;\">meongneun<\/span><\/i><span style=\"font-weight: 400;\">) and \u201c<\/span><b>broadcast<\/b><span style=\"font-weight: 400;\">\u201d (\ubc29\uc1a1 <\/span><i><span style=\"font-weight: 400;\">bangsong<\/span><\/i><span style=\"font-weight: 400;\">). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In simple English terms, you could define the word as an \u201ceatcast\u201d. Fully welcoming its newfound popularity on the international stage, <\/span><b>Collins Dictionary featured \u201cmukbang\u201d as one of their <\/b><a href=\"https:\/\/www.bbc.com\/news\/newsbeat-58749976\" target=\"_blank\" rel=\"noopener\"><b>Words of 2020<\/b><\/a><b>.\u00a0<\/b><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/static.qustodio.com\/public-site\/uploads\/2022\/06\/21071808\/WhatIsMukbang_BlogRebranding_Insideimage_Desktop2.jpg&#8221; alt=&#8221;What does a mukbanger do&#8221; title_text=&#8221;What_is_a_mukbanger&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2><strong>What is ASMR mukbang?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">Since the mukbang trend has been going in South Korea since the early 2010s, there are now all kinds of eating \u201cshows\u201d online, including <\/span><b>ASMR mukbang (<\/b><a href=\"https:\/\/www.qustodio.com\/en\/blog\/what-is-asmr\/\" target=\"_blank\" rel=\"noopener\"><b>autonomous sensory meridian response<\/b><\/a><b>),<\/b><span style=\"font-weight: 400;\"> which taps into the trend of streamers recording noises and sounds that make us \u201cfeel\u201d something as we watch \u2013 think slurps, loud chewing, crunching, and all those sounds that come hand-in-hand with enjoying a good meal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other popular kinds of mukbang include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Storytime mukbang<\/b><span style=\"font-weight: 400;\">, where the streamer introduces a completely separate topic as they eat, telling an engaging story, from real life events to YouTube gossip, and even (controversially) true crime.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interviews and collaboration mukbangs<\/b><span style=\"font-weight: 400;\">, where the streamer or YouTuber invites a guest onto their channel to join in on the mukbang. Even rapper Megan Thee Stallion recorded her own mukbang for YouTube, using the trend as promo for her new hot sauce.\u00a0<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>OK, got it. But, what about mukbang <em>BJs<\/em>?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">If this search term came up in your child\u2019s search history, don\u2019t panic! It\u2019s actually much more innocent than it seems. Mukbang <\/span><i><span style=\"font-weight: 400;\">BJs<\/span><\/i><span style=\"font-weight: 400;\"> are actually \u201c<strong>broadcast jockeys<\/strong>\u201d \u2013 like DJ (disc jockey) and VJ (video jockey), live streamers in Korea have assumed <\/span><i><span style=\"font-weight: 400;\">BJ<\/span><\/i><span style=\"font-weight: 400;\"> as their very own title. The equivalent in English would be a \u201clive streamer\u201d, or \u201conline streamer\u201d. So really, <strong>the term just means \u201cmukbang streamer\u201d<\/strong>.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2><strong>Why is mukbang popular?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Watching others eat is hardly anything new &#8211; but mukbang is a little different to the average show you\u2019d catch on the Food Network. In South Korea, the trend\u2019s host country, eating out and socializing with others is a big deal, so some speculate that one of the reasons mukbang gained popularity was through viewers tuning in to help <\/span><b>recreate the social aspect of dining<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Korean <em>BJs<\/em> usually stream live at regular mealtimes, so their <strong>fans can watch or eat alongside them<\/strong>. This is different to mukbangers from the international community, such as those based in the USA, who tend to pre-record their mukbang videos and talk as they\u2019re eating.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another large draw lies in the <\/span><b>large quantities of food<\/b><span style=\"font-weight: 400;\"> that the <em>BJs<\/em> consume. The average person will never wolf down a 20,000 calorie meal, but through mukbang, they can easily watch someone else do so &#8211; just like watching a classic hot dog eating contest. Mukbang videos could, on some level, also <\/span><b>serve to satisfy food cravings<\/b><span style=\"font-weight: 400;\">. Other <\/span><b>viewers may enjoy the sensations of food<\/b><span style=\"font-weight: 400;\"> they get through the noisier, ASMR aspect of the videos.\u00a0<\/span><br \/>\n[\/et_pb_text][et_pb_image src=&#8221;https:\/\/static.qustodio.com\/public-site\/uploads\/2021\/12\/03132007\/WhatIsMukbang_BlogRebranding_Insideimage_Desktop.jpg&#8221; alt=&#8221;Why people love to watch mukbang videos&#8221; title_text=&#8221;why_is_mukbang_popular&#8221; align=&#8221;center&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Is mukbang dangerous?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">Taking mukbang at face value there\u2019s nothing obviously <em>dangerous<\/em>, per se. After all, eating and watching others do the same is part of daily life. However, <\/span><b>there\u2019s more to the trend than meets the eye<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Behind the scenes of mukbang, there are real life personalities suffering the consequences of consuming more calories in just one meal than they should in a day. In 2019, American YouTuber Nicholas Perry, otherwise known as Nikocado Avocado, reported that binge eating for mukbang videos had <\/span><a href=\"https:\/\/www.magzter.com\/stories\/2520\/347542\/5cdd927c0f1c2\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">negatively affected his health<\/span><\/a><span style=\"font-weight: 400;\">, and in 2021, Italian mukbanger Omar Palermo <\/span><a href=\"https:\/\/tg24.sky.it\/cronaca\/2021\/08\/19\/youtubo-anche-io-morto-omar-palermo\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">died of a heart attack<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Research has also <\/span><b>connected mukbang to disordered eating habits <\/b><span style=\"font-weight: 400;\">among its fans. While not the case for everyone, <\/span><b>vulnerable viewers may feel triggered<\/b><span style=\"font-weight: 400;\"> by watching the content. Watching others consume large amounts of food on a regular basis could also give viewers the wrong impression of how much they should be eating. A 2020 study which analyzed YouTube comments and Reddit forums concluded:<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cFor some, mukbang appears to be a constructive tool in increasing food intake, preventing binge eating, or reducing loneliness. For others, it is clearly a destructive force that may motivate restrictive eating or trigger a relapse into loss-of-control eating.\u201d <\/span><\/p><\/blockquote>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">&#8211; <i>Strand M, Gustafsson SA. Mukbang and Disordered Eating: <\/i><a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC7497418\/\"><i>A Netnographic Analysis of Online Eating Broadcasts<\/i><\/a><i>.<\/i><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">In addition, while it can\u2019t be classified as dangerous behavior, <\/span><b>mukbang videos generate a significant amount of food waste<\/b><span style=\"font-weight: 400;\">. So much so, in fact, that following Chinese President Xi Jinping\u2019s launch of the \u201cClean Plate\u201d campaign to reduce food waste, Chinese media began to clamp down on the trend. Users searching for \u201ceating show\u201d or \u201ceating livestream\u201d in China can be served with <\/span><a href=\"https:\/\/www.bbc.com\/news\/technology-53840167\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a warning notice<\/span><\/a><span style=\"font-weight: 400;\"> encouraging them not to waste food, and live a healthy lifestyle. <\/span><br \/>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>How to make video content safer for your child<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">If you\u2019re concerned about the content your children have access to online, you could <\/span><a href=\"https:\/\/www.qustodio.com\/en\/2021\/10\/26\/how-to-put-parental-controls-on-youtube\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">set up parental controls for YouTube<\/span><\/a><span style=\"font-weight: 400;\">. Qustodio\u2019s YouTube monitoring feature allows you to <\/span><b>view searches that your kids have made on YouTube<\/b><span style=\"font-weight: 400;\">, and reports a list of videos they\u2019ve already watched. This will give you insight into the kind of content your child enjoys, and help you to have an open, honest conversation with them about any potential dangers they could come across online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nowadays, millions of people around the world enjoy mukbang videos, and while that viewership includes adults, like a lot of video content on the internet,<\/span><b> it\u2019s primarily young people and children who are really engaging<\/b><span style=\"font-weight: 400;\">. If your child expresses an interest in mukbang, you might want to co-watch with them from time to time so you can discuss what you\u2019ve seen in the video. This way, you\u2019ll also be able to check in on the thoughts and feelings your child has after consuming online content, and make their online experience a part of day-to-day, family life! <\/span><br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know what a mukbang is? If you\u2019ve only heard about the food-based video trend now, especially if it\u2019s through your kids, you probably have a lot of questions. What is mukbang? Why do people enjoy watching mukbang videos? Where did the trend start? Let\u2019s find out what makes millions of people around the [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":19045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is mukbang? And why is it so popular? | Qustodio<\/title>\n<meta name=\"description\" content=\"Why is mukbang so popular? 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